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OPEN INNOVATION (ONLY) 2 THINGS TO REMEMBER

Open innovation: only two things to remember

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To increase the efficiency of your innovation process the way to go is to implement the concept of open innovation We present the two most important open innovation principles.

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Page 1: Open innovation: only two things to remember

I 1  

OPEN INNOVATION (ONLY) 2 THINGS TO REMEMBER  

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EFFICIENT INNOVATION = OPEN INNOVATION

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EFFICIENT INNOVATION = OPEN INNOVATION

To  increase  the  efficiency  of  your  innova2on  process  the  way  to  go  is  to  implement  the  concept  of  open  innova2on.  

à We present the TWO most important open innovation principles.

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Most  companies  are  closed  and  suffer  from  the  not  invented  here  syndrome.  However,  internal  &  external  knowledge  should  be  combined.  

à LOOK across the boundaries of your industry.

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LEVEL 1

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LEVEL 1 The  solu2on  might  already  exist  within  your  own  company.  A  3  year  old  patent  from  L’Oréal  France  offered  the  solu2on  for  an  actual  research  project  of  L’Oréal  USA.  

à START with investigating the knowledge of your own company.

Page 8: Open innovation: only two things to remember

I

Apple  based  its  first  personal  computer  mouse,  included  in  the  Lisa  1983,  on  the  mouse  of  the  1970’s  Alto  computer  of  Xerox  PARC.  

LEVEL 2

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I

LEVEL 2

The  example  proves  that  the  concept  of  open  innova2on  is  not  new.  In  this  case  a  solu2on  was  transformed  from  the  B-­‐2-­‐B  market  to  the  personal  market.  

à DON’T BE AFRAID of looking to other players in your field.

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LEVEL 3

Car  producers  look  at  their  compe2tors  in  the  car  industry.  S2ll,  crossing  sector  borders  can  change  the  rules  of  the  game.

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I

LEVEL 3 BMW  inves2gated  other  industries  to  challenge  its  own.      Can  a  car’s    bodywork  be  made  out  of  fabric?  

Yes  

à BE AWARE that other industries can change your game. Take the lead.

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What  you  know    

THE WORLD’S KNOWLEDGE

WHY? YOU KNOW NOTHING

(Jon Snow)

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INTERNAL KNOWLEDGE

What  you  know    

THE WORLD’S KNOWLEDGE

LEVEL 1

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YOUR INDUSTRY DOMAIN

INTERNAL KNOWLEDGE

THE WORLD’S KNOWLEDGE

LEVEL 2

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What  you  know    

THE WORLD’S KNOWLEDGE

LEVEL 3

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LEVEL 3

à ADMIT that your knowledge is just a fraction of what’s out there. What  you  know    

THE WORLD’S KNOWLEDGE

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AVOID RESEARCH BY REBALANCING YOUR RESOURCES

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‘We  have  a  problem  and  need  a  solu8on”    Who can help us?

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Companies  encounter  problems  and  look  for  solu2ons  =  Tech  pull.  Remember  that  others  could  benefit  from  your  solu2ons  as  well.  

à LEVERAGE your own investments and valorize your solutions.

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‘Quirky  and  GE  are  returning  patents  to  their  intended  purpose:  to  provide  inspira8on  for  inventors.’  

Page 22: Open innovation: only two things to remember

General  Electric  opens  up  thousands  of  patents  to  inventors  using  Quirky’s  product  development  pla`orm.  Everyone  can  submit  ideas  based  on  GE  technology.    

à VALORIZE your own investments.

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June  13,  2014    Tesla  opening  up  the  designs  for  its  Supercharging  system.

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June  16,  2014  Tesla  starts  talking  with  BMW  &  Nissan.    

à PUSH your own technology and set the standard for the industry.

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à You  should  only  remember  two  things  about  open  innova2on.  Easy.    

Page 26: Open innovation: only two things to remember

SYSTEMATIC  INNOVATION  

WWW.CREAX.COM  

Need  help?  We  support  companies  with  their  innova2on  challenges.  problem  solving  –  product  innova2on  –  process  innova2on  technology  transfer  –  new  applica2ons  and  markets    Mathieu  Moirie    CEO  –  Managing  partner  [email protected]            

www.creax.com  

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