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Internet is changing the whole music industry. Whether you are in record industry, music media or artist yourself, you cannot hide from change.
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Riku Vassinen TBWA\DIEGO
8.5.2009 DIEGO\
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RECORD INDUSTRY
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RECORD INDUSTRY= BACKGROUND NOISE +
MERCHANDISE
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NO VALUE IN OWNING MUSIC
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PLENTY OF ROOM IN GRAVEYARD
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LUXURY
MICRO PAYMENTS
BRANDED MUSIC
EXPLOIT THE FAN
BASE 360
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IS IT TOO LATE TO RENEW YOUR BUSINESS MODEL?
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MUSIC MEDIA
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OPINION LEADERS BEFORE
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OPINION LEADERS NOW
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ARE YOU ABLE TO TARGET FRAGMENTED TOUCH POINTS?
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ARTISTS
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THE ABUNDANCE OF INTERESTING MUSIC
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DO IT (ALL) YOURSELF
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FORGET HANOI ROCKS
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ARE YOU ABLE TO BE YOUR OWN MEDIA?
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ARTISTS: BE YOUR OWN MEDIA
MUSIC MEDIA: TARGET FRAGMENTED TOUCH POINTS
RECORD INDUSTRY: RENEW YOUR BUSINESS MODEL
http://www.dailydiego.fi
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