Riku Vassinen TBWA\DIEGO

8.5.2009 DIEGO\

DIEGO\

DIEGO\

DIEGO\

DIEGO\

RECORD INDUSTRY

DIEGO\

RECORD INDUSTRY= BACKGROUND NOISE +

MERCHANDISE

DIEGO\

NO VALUE IN OWNING MUSIC

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PLENTY OF ROOM IN GRAVEYARD

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LUXURY

MICRO PAYMENTS

BRANDED MUSIC

EXPLOIT THE FAN

BASE 360

DIEGO\

IS IT TOO LATE TO RENEW YOUR BUSINESS MODEL?

DIEGO\

MUSIC MEDIA

DIEGO\

OPINION LEADERS BEFORE

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OPINION LEADERS NOW

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ARE YOU ABLE TO TARGET FRAGMENTED TOUCH POINTS?

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ARTISTS

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THE ABUNDANCE OF INTERESTING MUSIC

DIEGO\

DO IT (ALL) YOURSELF

DIEGO\

FORGET HANOI ROCKS

DIEGO\

ARE YOU ABLE TO BE YOUR OWN MEDIA?

DIEGO\

DIEGO\

ARTISTS: BE YOUR OWN MEDIA

MUSIC MEDIA: TARGET FRAGMENTED TOUCH POINTS

RECORD INDUSTRY: RENEW YOUR BUSINESS MODEL

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