View
6.743
Download
2
Category
Tags:
Preview:
DESCRIPTION
This is a presentation I gave at the recent Polygamous Weddings conference. I think the voice track will be up soon at polygamousweddings.com
Citation preview
© Z
eus
Jone
s 20
07
Polygamous Weddings
October 26, 2007
© Z
eus
Jone
s 20
07
Transformation.
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
Transformation #1: Demographic.
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
Baby boomers78 million
© Z
eus
Jone
s 20
07
Baby boomers78 million
Gen Y70 million
© Z
eus
Jone
s 20
07
Baby boomers78 million
Gen Y70 million
Defining Values
IndividualFixed social groups
PessimistsCriticalPrivate
HierarchicalOrdered/segmented
etc.
Defining Values
SocialFlexible social groups
OptimistsAcceptingSharing
FlatReject borders
etc.
© Z
eus
Jone
s 20
07
Transformation #2: Economic.
© Z
eus
Jone
s 20
07
We now live in a post-industrial society.
Key Indicators of the Labour Market - September 2007
© Z
eus
Jone
s 20
07
Agriculture Industry Services
We now live in a post-industrial society.
Key Indicators of the Labour Market - September 2007
© Z
eus
Jone
s 20
07
Transformation #3: Cultural.
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
Phases of postmodernism.
1960s 2000s
No views
Protest
Judgment
Looking backwards
Saying
Verbal
Rational
Your world
© Z
eus
Jone
s 20
07
Phases of postmodernism.
1960s 2000s
No views
Protest
Judgment
Looking backwards
Saying
Verbal
Rational
Your world
Many views
Embrace
Open
Looking forwards
Doing
Visual
Emotional
My world
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
Zeus Jones.
Born March 1, 2007
© Z
eus
Jone
s 20
07
Zeus Jones.
Born March 1, 2007
© Z
eus
Jone
s 20
07
postmodernism
© Z
eus
Jone
s 20
07
playingwith
content
© Z
eus
Jone
s 20
07
playing with form
© Z
eus
Jone
s 20
07
powerpoint postmodernism
© Z
eus
Jone
s 20
07
“borrowing”
© Z
eus
Jone
s 20
07
< Larry Lessig >
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
6 Minutes
© Z
eus
Jone
s 20
07
6 Minutes
© Z
eus
Jone
s 20
07
not
© Z
eus
Jone
s 20
07
:60
© Z
eus
Jone
s 20
07
WTF?
© Z
eus
Jone
s 20
07
going?
© Z
eus
Jone
s 20
07
point?
© Z
eus
Jone
s 20
07
We have become semioticians.
© Z
eus
Jone
s 20
07
We have become semioticians. We write our own stories.
© Z
eus
Jone
s 20
07
Photo: Thomas Bruce.
© Z
eus
Jone
s 20
07
This affects how brands are built and managed.
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
“You now have to decide what 'image' you want for
your brand.
“Image means personality. Products, like people, have personalities, and they can make or break them in the
market place.”
© Z
eus
Jone
s 20
07
Imagery takes a back seat to experience. The ideas brands attempt to convey are far less meaningful than the interactions we have with them.
© Z
eus
Jone
s 20
07
Shapers of imagery:
Copywriters & Art Directors
© Z
eus
Jone
s 20
07
Shapers of interactions:
Digitalists & Designers
© Z
eus
Jone
s 20
07
Understanding past
Strategic input
Communications
Changing perceptions
© Z
eus
Jone
s 20
07
Creating future
Creative output
Actions
Changing behavior
© Z
eus
Jone
s 20
07
Planning was: DefiningInteractions.
© Z
eus
Jone
s 20
07
Designing Interactions.Planning Is:
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
Structure trumps content.
© Z
eus
Jone
s 20
07
Structure trumps content.Our industry is geared around content.
© Z
eus
Jone
s 20
07
Meaning is a result of the interaction.
© Z
eus
Jone
s 20
07
Communication is modified by experience.
© Z
eus
Jone
s 20
07
Communication is modified by experience.Experience is unique: communication is unique.
© Z
eus
Jone
s 20
07
© Z
eus
Jone
s 20
07
Yes!
© Z
eus
Jone
s 20
07
Industrial-age marketing was mechanical.
© Z
eus
Jone
s 20
07
Industrial-age marketing was mechanical.Post-industrial marketing can be more human.
© Z
eus
Jone
s 20
07
Great communications are interruptive.
© Z
eus
Jone
s 20
07
Great communications are interruptive.Great interactions are supportive.
© Z
eus
Jone
s 20
07
Communications make you think.
© Z
eus
Jone
s 20
07
Communications make you think.Interactions let you do what you never imagined.
© Z
eus
Jone
s 20
07
Communications deliver one message to everyone.
© Z
eus
Jone
s 20
07
Communications deliver one message to everyone.Interactions can be highly personal.
© Z
eus
Jone
s 20
07
`
More meanings make brands richer.
© Z
eus
Jone
s 20
07
`
More meanings make brands richer.More meanings make this presentation richer.
© Z
eus
Jone
s 20
07
Thank you.
Where we live: www.zeusjones.comWhere we think: zeusjones.blogspot.com
Recommended