Podcasting for Associations

CSAE  2016  Na,onal  Conference  October  26-­‐28,  2016  

Toronto,  ON  Podcas'ng  for  Associa'ons  

Donna  Papacosta  

Do you listen to podcasts?

Our plan today

•  See where podcasting is today. •  Understand where a podcast might fit into

your communication plans. •  Begin to learn how to produce a simple

podcast.

Simple definition of podcasting: Internet radio show Podcasting for Associations

@DonnaPapacosta

Difference between any old audio and a podcast: Podcast is serial; you can subscribe.

@DonnaPapacosta

Podcasting for Associations

The golden age of podcasting?

•  Serial: 5 million+ listeners; tremendous engagement

•  Podcasting has experienced growth every year

•  Brands producing podcasts •  Increasing number of networks •  Platforms like Patreon let listeners support

podcasters

Benefits to listeners •  Time-shifted •  Portable •  Free content •  Educational, entertaining

Benefits to producers

•  Can reach a niche audience

•  Easier to produce than video

•  “Intimacy of the earbuds”

•  Can be repurposed, repackaged for other content use

All kinds of podcasts •  Internal training/learning

•  Leadership/CEO messages

•  Interviews/group discussions

•  Entertainment/comedy/sports

•  Politics

•  Charity/nonprofit

•  Events/conferences

Internal podcasts

Event podcasting

Podcasts – part of your content marketing Podcasting for Associations

@DonnaPapacosta

Why podcasts for an association?

•  Portable, time-shifted

•  Human touch of audio; in your ears

•  Multimedia grabs people

•  Complements text and other communications

It’s NOT just about technology and gear.

Podcasting for Associations

@DonnaPapacosta

Before you start, be sure to establish objectives and measurements. Podcasting for Associations @DonnaPapacosta

Yet good sound and editing matter. Podcasting for Associations

@DonnaPapacosta

Quick recommendations: audio editing •  Audacity or Adobe Audition (Mac and PC)

•  Garage Band (Mac only)

Editing in Audacity

Editing in Garageband

Quick recommendations: microphones

Audio Technica ATR2100 Blue Yeti

Quick recommendation: portable digital recorder – Zoom H4N

Record remote guests with Skype + recording software

Better quality with Zencastr

Typical workflow

•  Plan episode, including guests; write outline

•  Record, edit, mix in music, if using

•  Save as MP3; upload file to Libsyn or other host

•  Publish podcast as part of a blog post (use Simple Podcast Press plugin on WordPress)

•  Share the podcast via social media

Remember this is audio! Give guideposts.

Podcasting for Associations

@DonnaPapacosta

Search engines don’t index audio. Podcasting for Associations

@DonnaPapacosta

Search engines don’t index audio.

So write show notes! Podcasting for Associations

@DonnaPapacosta

How long should your podcast be?

As long as it needs to be!

Typically, 18-20 minutes.

Building your audience is not a sprint. Podcasting for Associations

@DonnaPapacosta

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Donna Papacosta donna@trafcom.com

647-919-4761 trafcom.com

@donnapapacosta