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CSAE 2016 Na,onal Conference October 26-‐28, 2016
Toronto, ON Podcas'ng for Associa'ons
Donna Papacosta
Do you listen to podcasts?
Our plan today
• See where podcasting is today. • Understand where a podcast might fit into
your communication plans. • Begin to learn how to produce a simple
podcast.
Simple definition of podcasting: Internet radio show Podcasting for Associations
@DonnaPapacosta
Difference between any old audio and a podcast: Podcast is serial; you can subscribe.
@DonnaPapacosta
Podcasting for Associations
The golden age of podcasting?
• Serial: 5 million+ listeners; tremendous engagement
• Podcasting has experienced growth every year
• Brands producing podcasts • Increasing number of networks • Platforms like Patreon let listeners support
podcasters
Benefits to listeners • Time-shifted • Portable • Free content • Educational, entertaining
Benefits to producers
• Can reach a niche audience
• Easier to produce than video
• “Intimacy of the earbuds”
• Can be repurposed, repackaged for other content use
All kinds of podcasts • Internal training/learning
• Leadership/CEO messages
• Interviews/group discussions
• Entertainment/comedy/sports
• Politics
• Charity/nonprofit
• Events/conferences
Internal podcasts
Event podcasting
Podcasts – part of your content marketing Podcasting for Associations
@DonnaPapacosta
Why podcasts for an association?
• Portable, time-shifted
• Human touch of audio; in your ears
• Multimedia grabs people
• Complements text and other communications
It’s NOT just about technology and gear.
Podcasting for Associations
@DonnaPapacosta
Before you start, be sure to establish objectives and measurements. Podcasting for Associations @DonnaPapacosta
Yet good sound and editing matter. Podcasting for Associations
@DonnaPapacosta
Quick recommendations: audio editing • Audacity or Adobe Audition (Mac and PC)
• Garage Band (Mac only)
Editing in Audacity
Editing in Garageband
Quick recommendations: microphones
Audio Technica ATR2100 Blue Yeti
Quick recommendation: portable digital recorder – Zoom H4N
Record remote guests with Skype + recording software
Better quality with Zencastr
Typical workflow
• Plan episode, including guests; write outline
• Record, edit, mix in music, if using
• Save as MP3; upload file to Libsyn or other host
• Publish podcast as part of a blog post (use Simple Podcast Press plugin on WordPress)
• Share the podcast via social media
Remember this is audio! Give guideposts.
Podcasting for Associations
@DonnaPapacosta
Search engines don’t index audio. Podcasting for Associations
@DonnaPapacosta
Search engines don’t index audio.
So write show notes! Podcasting for Associations
@DonnaPapacosta
How long should your podcast be?
As long as it needs to be!
Typically, 18-20 minutes.
Building your audience is not a sprint. Podcasting for Associations
@DonnaPapacosta
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