Pluntz OEP Presentation

pluntzfacebook.com/pluntz

@pluntzapp

EDM Anywhere

Thursday, March 8, 12

From Our OAP

EDM Market is big, very big.

Thursday, March 8, 12

Problem

~50 MillionEDM Fans

~450 K EDMEvent Attendees

Thursday, March 8, 12

Thursday, March 8, 12

"I like EDM music, but am not enough of a fan to search out concerts, pay the high prices, and

make the effort to travel there."

Thursday, March 8, 12

“It sucks when I can't find a good YouTube video of the performance I was at."

"I like EDM music, but am not enough of a fan to search out concerts, pay the high prices, and

make the effort to travel there."

Thursday, March 8, 12

"As EDM Concerts/Festivals have been drawing more attention, the prices to attend have risen

accordingly. This is making it more difficult to attend as many as I would like each month."

“It sucks when I can't find a good YouTube video of the performance I was at."

"I like EDM music, but am not enough of a fan to search out concerts, pay the high prices, and

make the effort to travel there."

Thursday, March 8, 12

Thursday, March 8, 12

Thursday, March 8, 12

Of 245 Surveyed EDM Fans...

0

50

100

150

200

Too Expensive Too Far Time Conflict No Friends Uninterested Unknown DJ Other

Reasons for Not Attending

64% 64%55%

38%29%

20%

9%

Thursday, March 8, 12

Of 245 Surveyed EDM Fans...

41% 59%

Willing to PayNot Willing to Pay

Low Attendance [0-3 Events]Medium Attendance [4-9 Events]Low Attendance [0-3 Events]

30%

14%

56%

Thursday, March 8, 12

High Quality Audio/VideoForum Community

Business Model

Pay-per-video

Ads & Endorsement

Accumulated User Data

Hosting and Bandwidth

Audio and Visual Production

Artist Royalties

Transaction Costs Music Referrals

Thursday, March 8, 12

�����������

��

����������

����������

���������

���������

����������

����������

���������

����������

����������

�� �� �� �� � � ��� ��� ��� � � �� ��

��� ��

Pluntz'Growth'Projec0ons'

��"��!�������� �������������������� �

Assumptions•50M EDM Fans Starting•8% Year 4 Market Share•5% Users Pay $4.99/Video•1.5 Videos/Month•50% Artist Revenue Share•P/V after 100,000 users

44

Thursday, March 8, 12

�����������

��

����������

����������

���������

���������

����������

����������

���������

����������

����������

�� �� �� �� � � ��� ��� ��� � � �� ��

��� ��

Pluntz'Growth'Projec0ons'

��"��!�������� �������������������� �

Assumptions•50M EDM Fans Starting•8% Year 4 Market Share•5% Users Pay $4.99/Video•1.5 Videos/Month•50% Artist Revenue Share•P/V after 100,000 users

44

Thursday, March 8, 12

Sales & Marketing

Thursday, March 8, 12

Sales & Marketing

Thursday, March 8, 12

Sales & Marketing

Thursday, March 8, 12

Sales & Marketing

Thursday, March 8, 12

Sales & Marketing

Thursday, March 8, 12

Sales & Marketing

Thursday, March 8, 12

Sales & Marketing

Thursday, March 8, 12

Sales & Marketing

Thursday, March 8, 12

Sales & Marketing

Thursday, March 8, 12

Sales & Marketing

Thursday, March 8, 12

Partners

Video ProductionArtists and Labels Event Companies

Thursday, March 8, 12

Partners

Video ProductionArtists and Labels Event Companies

Thursday, March 8, 12

Risks

Content Acquisition

Market Risk Competitor Risk

Thursday, March 8, 12

Risks

Content Acquisition

Thursday, March 8, 12

Risks

Content Acquisition

Thursday, March 8, 12

No VideoUse EnconcertHigh Quality Video

Rights to Artists’ performance?

Consent from artist/venue?

Yes

Yes No

Risks: Content Acquisition

Event company has recording of

event?

Yes No

No

Use Enconcert

Thursday, March 8, 12

Lance Zhao

Tony Jin

Vinh Bui

Victor Em

- BS CS ’13- UI/UX & Software Design- DJ

- BS MS&E ’13- Marketing & A/B Testing- Listener/Blogger

-BS ME ’12-Design & Project Management-Dancer/Glover

-BS MS&E ’12-Finance & Business Operations-Event Attendee

Thursday, March 8, 12

Thursday, March 8, 12

Thursday, March 8, 12

Team Needs

Hire a backend programmer

Acquire legal team

Major Goals

Gain critical mass of users

Partner with music blogs and artists

Produce our first video at ETD Pop

RoadMap

Thursday, March 8, 12

150K Angel Investment for the first year

Costs

Server/Bandwidth Costs

Equipment Costs

Event Attendance

Living Expenses

Funding

Thursday, March 8, 12

pluntzfacebook.com/pluntz

@pluntzapp

Thursday, March 8, 12

pluntzfacebook.com/pluntz

@pluntzapp

Questions?

Thursday, March 8, 12