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Presentation from 2009 Web Content conference in Chicago from Joe Pulizzi. Covers the importance of developing first rate content and gives 10+ ideas for developing media channels using online and social media
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Stop Talking about Yourself!Marketing is Now Publishing(and what to do about it)
Joe PulizziCo-Author, Get Content Get CustomersFounder, Junta42
Hi! I’m Joe Pulizzi (@juntajoe)
• Evangelist, speaker, author for content marketing – why marketers need to be publishers.
• Founder and Chief Content Officer for Junta42
• Co-author of Get Content Get Customers (McGraw-Hill)
• Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company
Let’s Start Off withSome Questions
This presentation is NOT about…
• CMS Systems
• Proper Programming Languages
• Internal Content Processes
• Conversion Pages
• Or anything at all Technical in Nature
How Most Web Content is Developed
Who Cares?
Forrester Research
What this is all about…
To Attract and Retain Customers:
Deliver valuable, relevant and compelling content to your customers on a consistent basis.
How to Create Engagement/Community
• Give your customers relevant, compelling information
or
• Give them a good time…
You are the Publisher!
It’s all about…
The Big Shift
Then…
A provider of XYZ products and services
The Big Shift
Now…
The trusted, expert resource for something relevant to your
customers (and your business)!
It’s Not about You!
Provide relevant content that gives solutions to some of the toughest problems customers are facing.
(and leave out the sales pitch!)
Your Ideas Spread!
Position yourself as the trusted solutions provider for your industry and help people spread the word!
10+ Media ChannelsYou Can Leverage Now
The Online Media Site
The Online Media Site
An Educational Enewsletter
slideshare Channel
The Free Web App
Twitter Tips Channel
The Facebook Movement
Raid Traditional Media
The Mobile Helper
Digital Magazine Versions from Gen. Mills
The Video Microsite
Yes, the Blog
Free Stuff
• Get this presentation at
slideshare.net/juntajoe
• Learn how to create your own content marketing strategy
www.junta42.com/free-white-paper/
Questions?
Joe Pulizzijoe@junta42.com(216) 941-5842Site: www.junta42.comBlog: blog.junta42.comBook Site: www.getcontentgetcustomers.com
Ways to Connect:LinkedIn: Joe PulizziFacebook: juntajoeTwitter: juntajoe
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