Platform Localisation - UX Design Research

ROSE MATTHEWS

+61 481 540 640 +44 777 93 070 39

rose@roseshouse.co.uk @rose_matthews · www.linkedin.com/in/servicedesignlead

PLATFORM LOCALISATION ADAPTING FOR CULTURAL NEEDS BEYOND TRANSLATION

GLOBAL EXPERIENCE

ST PETERSBURG

SAN FRANCISCOCHICAGO

BOSTON

COPENHAGENLONDON

PARIS

MALMÖ

MELBOURNE

SYDNEY

HONIARA

CANBERRA

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“…we found that there were “classes” of cities that were not based on country. Case in point, Paris is much more like San Francisco in terms of car service transportation than New York is.” Travis Kalanick, 2011

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VIEWER DISCRETION IS ADVISED

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SOME PEOPLE MIGHT FIND THIS DISTURBING

ARE YOU SURE YOU WANT TO WATCH THIS?

CASE STUDIES

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“How do you manage your finances?”

“Imagine I’m a young person from the island. Teach me how to manage my affairs.”

“Here’s a camera. Take photos of the things you care about.”

who’s who, societal roles and hierarchies, how things work

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IMMERSION

First few days

First week

Second week

Third week

End of the month

DEPTH OF DISCOVERY

what people say

what they actually think and do

the impact of issues

domestic violence

“What do you think we should do?”

“Let’s try out some of these new ideas together.”

RUSSIA

USA

DENMARK

UK

SWEDEN

EGYPT

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“What do you know about digital payment services? Why and how do you use them?”

The language

participants use to

describe it

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Запросить средства

immediate

understanding &

connotations

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how the meaning

changes in this

context

getting help on using the website - should be FAQ

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CONCEPT

Help centre

Withdrawal

Security

Identity theft

Sending money

UNDERSTANDING

how one gets money out from a gambling website

nothing to worry about until someone mentions it

when your ID is stolen. But why would it be?

electronic transfer of funds

Linguist

Live translator

Moderator

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