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Peter Reilly – Commercial Director, STVPeter, previously sales controller for ITV, is responsible for driving airtime and digital revenue through STV advertising and agency relationships and holds overall responsibility for STV’s sales and commercial production team.
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Over 95% already have
40 Channels delivered
via Freeview
New TVs already ‘web-
enabled’
YouView launching
2012
Audiences multi-
tasking
TV an active rather
than passive activityUsing Facebook,
Twitter etc to
comment whilst
watching TV
Accessing content
on the move
Strong growth in
tablet sector
predicted
Broadband
take-up is the
lowest in the
UK – 61%
Connectivity makes it easy for
online communities to form
STV Local
Accessing TV and
digital content on the
move
YouTube
YouView (2012)
An Example of campaign using CompassLocation Based Advertising
The following slides are strictly for illustration purposes only
Next Generation Location AdvertisingAllow Your Customers to Find Your Brand
A standard display ad invites consumers to discover your brand’s locations
User initiated action expands unit to reveal detailed brand location content
•Map
•Retail locations
•In Stock Inventory
•Product details
•Video
•Visit brand website
The Ad Becomes the AppHighly Interactive, Location Driven Engagement
Directions to Store from Your Location
Complete the user experience with directions from their current location to the store.
Conceirge and product in-store reservation
Verify product availability, put
on hold for in-store pick up and
schedule and appointment via
automated concierge service.
Enable users to view additional product content:
•Video
•Reviews
•Technical Specs.
•Promotions
•Request Coupons & Mobile Vouchers for discounts
•Complete lead generation form to receive product samples
Customisable Product and Branding Information
For Mobile Apps
Drive users to your location
Concierge Service
Digital providing
multiple access to
campaigns
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