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The 5 basic elements to create a strong personal brand. These ideas and concepts can be used by anyone, employed non-employed or self-employed. When used right, these will help your business as well.
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#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
@Yamentou
PERSONAL BRANDING 101
Presented by Lionnel Yamentou
November 13, 2013 @ Orange County Speakers Bureau
www.ocspeakersbureau.com
Taking Ownership of What Others Say About You.
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
• Introduction
• Demystifying Personal Branding
• What is Personal Branding?
• Image and Perception
• Building YOUR Brand (The 5 Elements)
• The Bottom Line
• Conclusion + Questions & Answers
Agenda
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
Introduction
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
Demystifying Personal Branding
Personal branding is NOT exclusively about:
• Popularity or Fame
• Fancy Business Cards
• Bragging or Spreading your Credentials
• Facebook Friends, Twitter Followers,
LinkedIn Connections
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
What is Personal Branding?
YOUR BRAND
=
IMAGE + PERCEPTION
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
Image and Perception
1 2
3
4
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
Building Your Brand
The 5 Elements
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
Building Your Brand (1)
Step 1: Story
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
Building Your Brand (2)
Step 2: Voice
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
Building Your Brand (3)
Step 3: Packaging
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
Building Your Brand (4)
Step 4: Transparency
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
Building Your Brand (5)
Step 5: Online Platform
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
The Bottom Line
Don’t give up on building a strong brand for yourself because you
perceive other people to be better than you are!
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
Conclusion
“Any action in the wrong direction is better than mere thinking in the right direction."
– Lionnel Yamentou
• www.Yamentou.com
• www.facebook.com/Yamentou
• www.twitter.com/Yamentou
• www.linkedin.com/in/Yamentou
#personalbranding101, #facebook, #twitter, #google+, #pinterest, #linkedin
15 12/13/2013
THANK YOU
The End
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