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Building Our 1st Low Cost PC
Ecosystem in Indonesia
The Milestones
2009
We already know WHY..
Now, we find out HOW
Low Cost PC Ecosystem
What is LOW COST?
Price < 100USD
Supply
Workforce
Demand
From mind to market
Supplier
Product
Creator
Seed Capital
Competition
& SelectionTraining
Mentoring
Prototype /
Pilot
Exposure
Distribution
Partner
Financing Production
DIstribution Marketing
Licensing Merchandising
Idea generator & Selection
Capacity Building Exposure Production Marketing & IP Exploitation
CSR inititatives to support a sustainable supply
Commercialization by stakeholder
Ecosystem
Low Cost PC Value Chain
IndustriKomponen
ODM / OEM
Integrated System
Manufacture
Retail
Waste Management
Challenge for SME
Financial Solution for SME
Roadmap
• Production Flow
• People - Habitat
• Financing
• Marketing - Distribution
Roadmap
40%21%60Monitor
40%4%10Keyboard + Mouse danlainnya
47%8%22Optic Device
0%15%42Hard disk
0%4%12Memory
0%21%60Processor
0%15%42Mother board
30%11%32Casing + Power Supply
Kemungkinantertinggi TKDN saatini
%thd total
biaya
Perkiraanbiayadalam US$
Komponen
TKDN INDUSTRI KOMPUTER
Sumber : Apkomindo 2009
Production Flow
OPENSPARC FLOW
People - Habitat
Financing
Domestic
Teknoventure ITB
Depkominfo
Diknas
BPPT
BKPM
Foreign Investor
SUN, etc
Government Financing
Marketing - Distribution
• Production Cost
• Selling Price
• Profit
IndustriKomponen
ODM / OEM
Integrated System
Manufacture
Retail
Waste Management
Hongkong Version
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