Océsocial media4socialintranetswebinar2010

Intranet 2.0 on a budget @ Océ

Ria Breuer, Global Intranet Manager

Jan van Veen, Manager Internal Communications

2

Corporate Profile

Océ today:

21,500 people worldwide

Annual revenue 2009:

€ 2,648 Billion

Net Income 2009:

€ - 47,134 Million

Worldwide distribution in 90 countries

Direct sales and services in 30 countries

10 R&D-sites in 9 countries

3

Document Printing

Office Systems

Printroom Systems

Océ Product & Services

Production Printing

TransPromo Systems

Graphic Arts Systems

Wide FormatPrinting Systems

Imaging Supplies

Technical Document Systems

Display Graphics Systems

OcéBusiness Services

4

Employees

23%

20%

30%

7%

10%

10%

5

Océ around the world

6

It all started with our Intranet

In 2004: many local intranets, diversity in look and feel not connected, URL unknown, no global search locally supported

So no corporate messaging, nor sharing of information

“If Océ only knew what Océ knows”

7

The future as seen then

One intranet for all

1. start with uniform design and navigation and get rid of all the local ones

2. next versions to deal with global document management, workflows and collaboration

8

Our intranet – step 1

From local to global

9

Life before the crisis

Roll out to other countries Changes and improvements in the current version Requirements for next version Set up project management organization for the

intranet (hiring experts) Set up business, technical and

support teams ….

10

Crisis!

Decline in sales USA from September 2007 First lay-offs Q1 2008 Full crisis hits NL September 2008 Total headcount reduction 2.350 Severe cost cutting measures Intranet budget down from €350.000 in 2007 to €0 in

2008 Business and technical staff down from 8 to 2,2 FTE Intranet in maintenance mode - development and roll

out stopped!

11

Life after the crisis

All we had left was our creativity

How to reach everyone?

How to prepare for the external social media revolution?

Our decision: use social media for internal communications

12

What did we introduce?

Improved news service on our intranet Rumorbuster Wikis Blogging Idea Management Microblogging (Yammer) Social bookmarking OcéTV (now also on YouTube) Intranet as starting point

13

Improved news service intranet

14

Rumorbuster

15

Wikis

16

Blogs

17

Idea Management

18

Microblogging

19

Océ TV

20

Social Bookmarking

21

Our results

Interactive digital communication tools successfully implemented

Employees value our quarterly results communication Rumors connected to crisis successfully busted Over 60 moneysaving ideas generated, one of which had a

business case of € 800,000 Creativity, engagement and collaboration boosted - asking

questions and getting answers from colleagues all over the world is great

Around 20,000 Euros saved on video production in the first half year of use alone

Integrated, cross-media communication

22

Lessons Learned

Money is not the issue Organization is the issue! You can start bottom-up Consumerization of IT Cross-functional approach (Communications, IT & IM) Where do I share and store my info?

Did we teach people to be a knowledge worker? Culture > Ask questions Social Media Guidelines Security Social media lab

23

Additional information

Bill Ives: Article on microblogging, Article on Sharepoint implementation, Article on wiki implementation

The Economist: The Economist on social networking (including Océ) Jacob Morgan, Implementing Enterprise 2.0 at Océ:

Part 1-Business drivers, Part 2-Making the push, Part 3-Change management, Part 4-Operational and financial impact, Part 5-Lessons learned and future plans

Toby Ward: Intranet 2.0 case study: Océ YouTube: OcéTV

ria.breuer@oce.com riabreuer jan.vanveen@oce.com janvanveen

Océ social computing guidelines

24