Nurbaya Initiative

116.5 MILLION

Source:

237.6 MILLION

US$ 706.7 BILLION

Population

Productive Age

GDP

2010

2010

2010

108.2 MillionEmployed

8.32 Million Unemployed

51.3 million UMKM(99.1% of all business units in

Indonesia)

Employing90.9 million workers

Source:

Contributing55.6% of the GDP

-2010-

-2010--2010-

-2010-

-2010-

Mc Kinsey Report

SME heavily using web technologies grow 2x as much as others

But, in Indonesia most of the UMKM

are not online

SME Explosion in

Indonesia

If majority of Indonesian UMKM are online

HOW

NOT by bringing the SME’s online…

1,2229,532,288 Total Local Annual Search7,032 Total Products

PKBL

Pr

oduc

ts

PKBL

Pr

oduc

ts

PKBL

Pr

oduc

ts

PKBL

Pr

oduc

ts

PKBL

Pr

oduc

ts

PKBL Products

But by taking SME products online…

BROKEN DOWN SEARCH VOLUME

Total Local Annual Search

UKM Page Hits (@ .5% CTR)

UKM Sales (@ 3% Conversion)

Average Sales Price

Annual UKM Sales

381,954,950

1,909,775

57,293

Rp.75,000

Rp. 4,296,993,300

BAJU

Sales Scenario

Total Local Annual Search

UKM Page Hits (@.5% CTR)

UKM Sales (@ 3% Conversion)

Average Sales Price

Total UKM Sales

147,874,836

739,374

22,181

Rp80,000

Rp1,774,498,032

BUSANA MUSLIM

Sales Scenario

Total Local Annual Search

UKM Page Hits (@ .5% CTR)

UKM Sales (@ 3% Conversion)

Average Sales Price

Total UKM Sales

17,475,444

87,377

2,621

200,000

Rp524,263,320

SEPATU

Sales Scenario

Total Local Annual Search

UKM Page Hits (@ .5% CTR)

UKM Sales (@ 2% Conversion)

Average Sales Price

Total UKM Sales

47,325,936

236,630

7,099

Rp200,000

Rp1,419,778,080

BATIK

Sales Scenario

Total Local Annual Search

UKM Page Hits (@ .5% CTR)

UKM Sales (@ 3% Conversion)

Average Sales Price

Total UKM Sales

421,032

2,105

63

Rp200,000

Rp12,630,960

SANDAL

Sales Scenario

Nurbaya Initiative Ecosystem

YOTUTBisnisinternet Indonesia

MengajarUniversity

Kaskus

It begins with Nurbaya facilitators; Young and Internet savvy individuals who are driven to assist SME go online

Mandiri

BTPN

Sampoerna Foundation

Mega

BII

Bank

Jabar Ventura

Microfinancing

SME Source

Ecommerce Platform

Multiplysatutempat

Pitoong

Create new one

Keke wordpress

solutionIpaymu

Payment Gateway

Indomog

Paypal

Delivery and Logistics

Gojek

DC

Nurbaya Facilitator

Keke SEO

SITTI

SOCMED

Advertising Platform

Adryan

Loan Allocation

25%

30%

45%

Rp 2.000.000

Web Platform

Facilitator

Online Ads

of sales will be allocated for the following

Loan repayment

- Loan Repayment- Facilitator Fee- Web Platform fee- Payment gateway- Online ad re-investment

Percentages to be analyzed and

forecasted

It is a sustainable digital ecosystem for all Indonesian SME’s