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New
atnu io nm or
grain of sand
business models:
Do not claimdemonstrate
Autonomy@prpepper @zabamala @sparkdotME
@prpepper @zabamala @sparkdotME
Mastery
Purpose!
@prpepper @zabamala @sparkdotME
New
atnu io nm or
grain of sand
business models:
@prpepper @gagadjermanovic @sparkdotME
What are you
doinghere?!
What are you
doinghere?!
@prpepper @gagadjermanovic @sparkdotME
1. Why is social media consulting
business full of shit in this region?
@prpepper @gagadjermanovic @sparkdotME
1. Why is social media consulting
business full of shit in this region?
2. What happened to the great
evangelists we all admired and learned
from?
@prpepper @gagadjermanovic @sparkdotME
1. Why is social media consulting
business full of shit in this region?
2. What happened to the great
evangelists we all admired and learned
from?
3. What can you do to grow your
business yourself?
@prpepper @gagadjermanovic @sparkdotME
I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand. – Og Mandino ''The greatest salesman in the world''
@prpepper @gagadjermanovic @sparkdotME
I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand. – Og Mandino ''The greatest salesman in the world''
1.@prpepper @gagadjermanovic @sparkdotME
Why is social mediaconsulting business fullof shit in this region?
@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
Dramatic structure by Gustav Freytag
@prpepper @gagadjermanovic @sparkdotME
Exposition
Dramatic structure by Gustav Freytag
@prpepper @gagadjermanovic @sparkdotME
Exposition
Risin
g Act
ion
Dramatic structure by Gustav Freytag
@prpepper @gagadjermanovic @sparkdotME
Exposition
Climax
Risin
g Act
ion
Dramatic structure by Gustav Freytag
@prpepper @gagadjermanovic @sparkdotME
Dramatic structure by Gustav Freytag
Falling Action
Exposition
Risin
g Act
ion
Climax
@prpepper @gagadjermanovic @sparkdotME
Falling Action
Exposition
Risin
g Act
ion
Climax
Denouement
Dramatic structure by Gustav Freytag
One big
@prpepper @gagadjermanovic @sparkdotME
I keep my personal and professionallives completely separated
One big
@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
Life is a drama comedy or tragedydepended on me!
Journalist andUniversity student
@prpepper @gagadjermanovic @sparkdotME
Trai
nee a
t VB
Journalist andUniversity student
Life is a drama comedy or tragedydepended on me!
@prpepper @gagadjermanovic @sparkdotME
Trai
nee a
t VB
Journalist andUniversity student
PR manager VB
Life is a drama comedy or tragedydepended on me!
@prpepper @gagadjermanovic @sparkdotME
Blogger
Lecturer
Consultant
Trai
nee a
t VB
Journalist andUniversity student
PR manager VB
Life is a drama comedy or tragedydepended on me!
@prpepper @gagadjermanovic @sparkdotME
Consultant
Trai
nee a
t VB
Journalist andUniversity student
PR manager VB
Blogger
Lecturer
Creator/founder
Life is a drama comedy or tragedydepended on me!
CLIMAXIS THE
SWEETEST
LULLABY
@prpepper @gagadjermanovic @sparkdotME
What you
plant now,
you will
harvest
later @prpepper @gagadjermanovic @sparkdotME
Whathelps yousleep…
Information cascade Change management issues
Whathelps yousleep…
Information cascade Change management issues
@prpepper @gagadjermanovic @sparkdotME
Information cascade
Informationcascade
@prpepper @gagadjermanovic @sparkdotME
Changemanagement
issues
Changemanagement
issues
No man ever steps in thesame river twice, it's notthe same river and he's notthe same man - Heraclitus
No man ever steps in thesame river twice, it's notthe same river and he's notthe same man - Heraclitus
@prpepper @gagadjermanovic @sparkdotME
1@prpepper @gagadjermanovic @sparkdotME
External help – total outsource
@prpepper @gagadjermanovic @sparkdotME
Know the job
Know the industry
Know the people
Could start faster
External help – total outsource
Wannabe experts
How will you track quality
Not authentic
SM is here to stay.
What about external
consultants?!
@prpepper @gagadjermanovic @sparkdotME
Know the job
Know the industry
Know the people
Could start faster
2@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
Internal “jump in” model
Know the company
The most valuable
partners for the
community
From which department?
Are they trained?
Who will create
Guides/Policies?
@prpepper @gagadjermanovic @sparkdotME
Internal “jump in” model
Know the company
The most valuable
partners for the
community
3@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
Hire CM pros
Know SM job
& people
More likely to stay
Could infect others
Do not know You
To whom will they report?
@prpepper @gagadjermanovic @sparkdotME
Hire CM pros
Know SM job
& people
More likely to stay
Could infect others
4@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
1. Roof strategy
2. Principles/Guidelines
3. Funnel education
4. Measurement & evaluation
5. Innovations
6. Team leaders mentoring
SM pros #outside
Mixed approach #balance
Learn and co-create
Action lists
Train – controlled
learning by doing
Insure internal support
Entering Learning
Developing at the
same time
SM pros #inside
@prpepper @gagadjermanovic @sparkdotME
1. Roof strategy
2. Principles/Guidelines
3. Funnel education
4. Measurement & evaluation
5. Innovations
6. Team leaders mentoring
SM pros #outside
Mixed approach #balance
2.@prpepper @gagadjermanovic @sparkdotME
What happened to the great evangelists & idols we all admired and learned from?
@prpepper @gagadjermanovic @sparkdotME
What happened to the great evangelists & idols we all admired and learned from?
1. If they talk a lot too much
@prpepper @gagadjermanovic @sparkdotME
What happened to the great evangelists & idols we all admired and learned from?
1. If they talk a lot too much
2. If they give advices they do not follow
@prpepper @gagadjermanovic @sparkdotME
What happened to the great evangelists & idols we all admired and learned from?
1. If they talk a lot too much
2. If they give advices they do not follow
3. If they don’t grow
@prpepper @gagadjermanovic @sparkdotME
What happened to the great evangelists & idols we all admired and learned from?
1. If they talk a lot too much
2. If they give advices they do not follow
3. If they don’t grow
4. If they don’t solve the business problems
@prpepper @gagadjermanovic @sparkdotME
What happened to the great evangelists & idols we all admired and learned from?
1. If they talk a lot too much
2. If they give advices they do not follow
3. If they don’t grow
4. If they don’t solve the business problems
5. If they don’t create new things
@prpepper @gagadjermanovic @sparkdotME
What happened to the great evangelists & idols we all admired and learned from?
1. If they talk a lot too much
2. If they give advices they do not follow
3. If they don’t grow
4. If they don’t solve the business problems
5. If they don’t create new things
@prpepper @gagadjermanovic @sparkdotME
Reassess your idols! And change themReassess your idols! And change them
@prpepper @gagadjermanovic @sparkdotME
3.@prpepper @gagadjermanovic @sparkdotME
What can you do to growyour businessyourself?
@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
Test, ask, think, and provoke!
@prpepper @gagadjermanovic @sparkdotME
Fewmoretips…
@prpepper @gagadjermanovic @sparkdotME
Take the attitude of a student,never be too big to ask questions,never know too much to learn something new.
@prpepper @gagadjermanovic @sparkdotME
,,
Your only limitations are those you set upin your mind, or permit others to set up for you.
@prpepper @gagadjermanovic @sparkdotME
,,
I determine to rendermore and better service,each day, than I am being paid to render.Those that reach the top are the ones whoare not satisfied with doing only what isrequired of them.
@prpepper @gagadjermanovic @sparkdotME
,,
Success will not wait. If I delay, success will become wed to another and lost to me forever. This is the TIME. This is the PLACE. I am the PERSON.
Now is all I have!@prpepper @gagadjermanovic @sparkdotME
,,
Would youlike to goto thebeach now,or to asksomequestions?
Would youlike to goto thebeach now,or to asksomequestions?
@prpepper @gagadjermanovic @sparkdotME
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