Nearhood - making local communities flourish (Silicon Valley edition)

We are Born Local and our mission with our Nearhood platform is to create ways to make local communities flourish

We live in a globalized world.

Yes, but...

—Schuman, Michael H. "The Competitiveness of Local Living Economies". Post Carbon Institute 2010

Nearly of the economy is rooted in place

“

”

60%

Our daily surroundings still play a major role. In our lives – and in the economy.

$

A local website for every city district and village...

...for both daily and weekly use

Nearhood provides all locally relevant information in one place

Where does the content come from?

Directly from active local community

Via scraping & APIs from external sources

municipality

news sources

other online services

associations

residents

local businesses

For residents❙ Channel for sharing local

observations & concerns and nurturing the local community❙ Way to find out about local

services, organizations and events❙ Possibility to influence the

municipality and local businesses

For organizations❙ Cost-free channel for

reaching the local residents

For businesses❙ Affordable, local, real-time

marketing channel❙ Marketing messages as

conversational medium – building more sustainable and profitable customer relationships❙ Conversational messages

from local businesses are not perceived as pushy as traditional display-ads

Next-door

Patch

Every-block

hyperloc. blogs

FB-groups

localpapers

For hyperlocal platforms, the game is still open – especially in Europe

And there are some things we do differently...

content curation

content moderation

community support

contact for businesses

revenue sharing

PRODUCER

local

ECOSYSTEMof local services

We open up our service via APIs for other digital local services

car sharing & pooling

time banking

food circles

lending

INFORMATION CHAOS

CONTENT FEED

AUTOMATED AGGREGATION

CONTENT CURATION

JOURNALISM

LOW COST & LOW INTERESTINGNESS

HIGH COST & HIGH INTERESTINGNESS

nearh

ood

INFORMATION CHAOS

CONTENT FEED

AUTOMATED AGGREGATION

CONTENT CURATION

JOURNALISM

LOW COST & LOW INTERESTINGNESS

HIGH COST & HIGH INTERESTINGNESS

nearh

ood hyperlocal

sweet spot?

Lari Lohikoski Miemo Penttinen

We have a highly skilled & experienced team

Lari is CEO of the company, and is developing the technical back-end

Miemo is responsible of design of the service and front-end programming

Single-handedly created one of the most succesful & longest living online brands in Finland, the #1 auction site huuto.net

Has since been involved in all aspects of creating and leading successful digital consumer businesses.

Previously Design Director in one of the largest & oldest Finnish digital agencies.

Among other varied projects worked for years on social location based service prototypes for Nokia

done: to do:so far with our own financing & work

in the immediate future

basic service infrastructure

technical prototype running in couple of areas further development

of the service

first actual launches with updated service in 4 areas in Helsinki in May&June

Themes we’re currently trying to tackle:creating active communitiesmarketing online services locally

miemo@bornlocal.filari@bornlocal.fi

Got input on the topics above? Do get in touch!