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DESCRIPTION
Marketing Plan of our own product SKYLINE CLOTHING
Citation preview
7
Marketing Planning & strategy(Skyline clothing)
Our Product
Steps in Marketing plan for Skyline
Executive Summary
Analysis of the Market situation
Formulation of Marketing Strategies
Preparing Action Programs and
BudgetsDeveloping Control
Procedures
The Product / Business Idea
Market Summary
Early Adopters/Pioneers
Mass Market/Followers
End of Life
Time
Numberof
customers
Pricing
ECONOMY PENETRATION(Skyline)
SKIMMING PREMIUM
LOW
HIGH
LOW HIGH
PRICE
QUALITY
Communication Strategies
Launch Strategies(action programmes)
Jan Feb Mar Apr May Jun July Sep Oct Nov Dec
Phase 1Phase 1
Phase 2Phase 2
Phase 3Phase 3
MARKETING MIX
PRODUCT PRICE
PROMOTIONPLACE
PRODUCT MIX
CONCLUSION
NATURE OF PRODUCT VARIETY
THANK YOU
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