Mobile solutions by Peter Bryant - Incisive Create Mobile Strategies

BLACK MOBILE SOLUTIONS

MOBILE SOLUTIONS AND BUILDING

OUR STRENGTH IS IN CREATING

IS A SPECIALIST MOBILE AGENCY

Some of our clients

THE CONTEXT IS IMPORTANT

THE CONTEXT

CONSIDER THE CIRCUMSTANCE OF YOUR AUDIENCE

OPTIMISE FOR YOUR TARGET CHANNEL

CONTEXT RECOGNISED PEAK IN MOBILE TRAFFIC FROM 7.30 – 9AM AND 5.30 – 7PM. RECOGNISED THAT THIS TRAFFIC REPRESENTED COMMUTER TIME ANTICIPATED THAT THIS AUDIENCE WERE LIKELY TO BE ‘SNACKERS’ OF INFORMATION, TYPICALLY ON MOBILE DEVICES.

INCISIVE MEDIA CASE STUDY

OBJECTIVE CAMPAIGN DEVELOPED TO ENGAGE THIS AUDIENCE IN A MOBILE ENVIRONMENT 1 DESTINATION THROUGH 4 ENTRY POINTS (PRINT/ONLINE/EMAIL/MOBILE WEB)

DEVELOPED SMARTFACTS.MOBI – MOBILE INTERNET SITE PROVIDING

GROWING NUMBER OF RELEVANT ARTICLES ABSTRACT OVERVIEW CALL TO ACTION (OPINION POLL AND EMAIL REQUEST FOR WHITE PAPER)

400% OVER TARGET

INCISIVE MEDIA CASE STUDY: RESULTS

OVER 600 SMARTFACTS WHITE PAPERS REQUESTED, RESULTING IN OVER 500 DOWNLOADS

OVER 15000 IMPRESSIONS

49% 26% 14% 11%

WHITE PAPERS REQUESTED

MOBILE NUMBER

HANDSET INFORMATION EMAIL ADDRESS

POLL ENTRIES

CAMPAIGN PARTICIPATION AND PUBLICATION

ENTRY POINT

MOBILE WEB PAGES VIEWED

POLL RESPONSES MOBILE, EMAIL, ONLINE, PRINT

WHITE PAPERS DISTRIBUTED

Peter Bryant Managing Director

Black Mobile Solutions peter.bryant@blackmobilesolutions.com

THANK YOU

Peter Bryant peter.bryant@blackmobilesolutions.com Managing Director Black Mobile Solutions