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Mobile solutions by Peter Bryant for Incisive Create
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BLACK MOBILE SOLUTIONS
MOBILE SOLUTIONS AND BUILDING
OUR STRENGTH IS IN CREATING
IS A SPECIALIST MOBILE AGENCY
Some of our clients
THE CONTEXT IS IMPORTANT
THE CONTEXT
CONSIDER THE CIRCUMSTANCE OF YOUR AUDIENCE
OPTIMISE FOR YOUR TARGET CHANNEL
CONTEXT RECOGNISED PEAK IN MOBILE TRAFFIC FROM 7.30 – 9AM AND 5.30 – 7PM. RECOGNISED THAT THIS TRAFFIC REPRESENTED COMMUTER TIME ANTICIPATED THAT THIS AUDIENCE WERE LIKELY TO BE ‘SNACKERS’ OF INFORMATION, TYPICALLY ON MOBILE DEVICES.
INCISIVE MEDIA CASE STUDY
OBJECTIVE CAMPAIGN DEVELOPED TO ENGAGE THIS AUDIENCE IN A MOBILE ENVIRONMENT 1 DESTINATION THROUGH 4 ENTRY POINTS (PRINT/ONLINE/EMAIL/MOBILE WEB)
DEVELOPED SMARTFACTS.MOBI – MOBILE INTERNET SITE PROVIDING
GROWING NUMBER OF RELEVANT ARTICLES ABSTRACT OVERVIEW CALL TO ACTION (OPINION POLL AND EMAIL REQUEST FOR WHITE PAPER)
400% OVER TARGET
INCISIVE MEDIA CASE STUDY: RESULTS
OVER 600 SMARTFACTS WHITE PAPERS REQUESTED, RESULTING IN OVER 500 DOWNLOADS
OVER 15000 IMPRESSIONS
49% 26% 14% 11%
WHITE PAPERS REQUESTED
MOBILE NUMBER
HANDSET INFORMATION EMAIL ADDRESS
POLL ENTRIES
CAMPAIGN PARTICIPATION AND PUBLICATION
ENTRY POINT
MOBILE WEB PAGES VIEWED
POLL RESPONSES MOBILE, EMAIL, ONLINE, PRINT
WHITE PAPERS DISTRIBUTED
Peter Bryant Managing Director
Black Mobile Solutions [email protected]
THANK YOU
Peter Bryant [email protected] Managing Director Black Mobile Solutions
