Mobile industry

A presentation by

Ajay MohanGaurav Kumar Arvariya

Kamalakkannan GManimegalai

Venkatesan T

Jargon Alert

G

Jargon Alert

G as in 2G, 2.5G and 3G.  The generations of mobile networks. Officially there are only 1G, 2G & 3G, but several midpoints have been defined as 2.5G, 2.75G,4G, etc.

Portable!

Fits in a Briefcase  

Voice calls only

GSM, CDMA, TDMA

 Less power needed,

Much smaller

 Better voice quality

 SMS

1G 2G 3G2.5G

1G 2G 3G2.5G

• GPRS, HSCSD 

• Data-capable devices  

• Addition of Mobile Web 

• Camera phones & MMS 

1G 2G 3G2.5G

• W-CDMA, HSDPA 

• In the early stage 

• “Broadband” Speeds  

• LBS & media players

SUN Among the Stars

Known for its Price.

Known for its Quality

Known for its Classic Models

Known for its Service

Known for easy handling

Vs.

Market share of Smartphone OS

Market segmentation

Functional Pleasure Luxury Business class

Functional

Pleasure

Business

Luxury

-Package of features-To meet wide variety of tastes

Mobile StyleZ

-skimming pricing strategy-Wide range of products

BRAND Outlets

MULTI - BRAND Mobile Outlets

Market Penetration

Let’s GrowLet’s Grow

Mobile Software and Mobile Software and Gaming CompaniesGaming Companies

&

Vs.

MAN OF THE

MATCH

Its HOT

Samsung Omnia II Samsung Omnia II

Its HOT

Its HOT

LG Cookie (KP500)

Its HOT

Latest Developments

Latest Developments – Contd.,

Latest Developments – Contd.,

No. of samples considered for survey : 100 nos. of all age group

Information collected based on :

Age. Current Mobile Brand Using Reason for the Brand Migration from Brand if any Mobile Usage for

Market Composition Market Composition

NEEDS & PURPOSENEEDS & PURPOSE

"By 2010 the majority of internet access worldwide would be from mobile phones, not PCs"

- Terry Semel CEO Yahoo 2006

When to call a mobile a Mobile?