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MicroFranchising primer and presentation of Vision Spring (formerly Scojo) visit in India - August 15, 2008
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Presentation Created By
Marty Jenkins
Respectful Dialogue Programs
RespectfulDialogue@cox.netCopy Left Marty Jenkins, August 15, 2008
MicroFranchisingMicro – Very Small Business
Franchising
Easy to Copy by Poor – Replicable and Scalable
Low Start-up Costs – often financed by a Microloan
Sustainable - Royalties
Proven Business Model
Products & Branding – including sourcing
Procedures, Job Descriptions, Quality Control
Training Copy Left Marty Jenkins, August 15, 2008
Microfranchising
Microfranchising is broadly defined as the replication of microenterprises by following proven operational concepts.
Copy Left Marty Jenkins, August 15, 2008
Business Model
Franchisor
Franchisee
Bus
ines
s S
yste
m Royalties
Copy Left Marty Jenkins, August 15, 2008
Business Model
Bus
ines
s S
yste
m
Know-how
Negotiate contracts with suppliers
Design a respected brand
Conduct Advertising
Establish effective operations manual
Ongoing training/support for franchises & employees
Protect licensed franchise territory
Franchisor
Franchisee
Copy Left Marty Jenkins, August 15, 2008
Traits of a Good Franchisor
• Has a comprehensive and ongoing training program
• Hold regular meetings at all levels• Feedback system for franchisee input• Open communication: Newsletters, memos,
emails, and other means of information exchange
• Help services available• Provides effective promotional advertising• Provides financial and managerial reports that
can be used to improve the franchised business
Copy Left Marty Jenkins, August 15, 2008
Why are they successful?
Operations Support
Well-defined Cost Structure
Defined Operations
Established Brand
Proven Business Concept
Copy Left Marty Jenkins, August 15, 2008
Why Microfranchise?• Movement towards a market economy• Entrepreneurs • Copycat syndrome / creative burden• Reduced risk of failure• Industry builds industry• Next generation of borrowers• Connects informal operators to formal
supply chains
Microfranchising
Copy Left Marty Jenkins, August 15, 2008
Microfranchising
Copy Left Marty Jenkins, August 15, 2008
Microfranchising
Copy Left Marty Jenkins, August 15, 2008
Microfranchising
Copy Left Marty Jenkins, August 15, 2008
Microfranchising
Copy Left Marty Jenkins, August 15, 2008
Microfranchising
Copy Left Marty Jenkins, August 15, 2008
Microfranchising
Copy Left Marty Jenkins, August 15, 2008
Microfranchising
Copy Left Marty Jenkins, August 15, 2008
Microfranchising
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Primary Goals
Increase Accessibility to Affordable Reading Glasses
Create Jobs for Local Entrepreneurs
Facilitate Access to Comprehensive Eye Care
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision Spring ContentsFormerly Scojo
Backpack Kit Wholesales for $135 or Consigned
Backpack, Display Case
36 Pairs of Glasses – varying magnification, Sunglasses+
Eye Chart, Eyeglass Repair Kit
Publicity Materials/Credibility Kit Banner, Marketing
Materials, Data Collection Form
Training Certificate, ID, Uniform
Copy Left Marty Jenkins, August 15, 2008
Vision Spring ContentsFormerly Scojo
Retail Glasses Sold for $4.50
$1.50 pays for cost of glasses from China
$1.50 goes to Vision Springs to
Develop & Manage Program
$1.50 goes to Vision Entrepreneur
Copy Left Marty Jenkins, August 15, 2008
Vision Spring ContentsFormerly Scojo
Franchisors Glasses Sold for $4.50
$1.50 pays for cost of glasses from China
$1.00 goes to Vision Springs to Develop & Manage
Program
$1.00 Franchisee
$1.00 goes to Vision Entrepreneur
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Vision SpringFormerly Scojo
Copy Left Marty Jenkins, August 15, 2008
Presentation Created By
Marty Jenkins
Respectful Dialogue Programs
RespectfulDialogue@cox.netCopy Left Marty Jenkins, August 15, 2008
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