Mentzer company limited juice

MENTZER COMPANY LIMITED

Business PlanBY:

KUMAR ASHUTOSHSURYA PRAKASH

VISION

Maintain and Sustain MENTZER’s position as one of the India's most valuable corporation through world class performance, creating growing value for the Indian Economy and the company stakeholders

MISSION

Make People Healthy and Energetic in the form of freshly blended juice & creamy with an uncompromising commitment to making a difference through our values.

ORGANIC OBJECTIVES

Survival Growth and Expansion Creation of Good Public Image

ECONOMIC OBJECTIVES

Earning of adequate return on profits Creation and satisfaction of customers Innovation, developing new techniques,

products, etc.

HUMAN OBJECTIVES

Treating employees as partners in the business. Developing new skills and abilities among

employees. Job satisfaction of the employees. Fair treatment of customers

NATIONAL OBJECTIVES

Self-sufficiency in production. Import substitution and promotion of export.Facilitating development of scale and small scale

ancillary units.Development of backward classes and regions.Promotion of national integration.

SOCIAL OBJECTIVES

Supply of quality products at reasonable prices.Generating employment opportunities. Improvement of local community life.Generating facilities for the spread of literacy ,

health, services, etc.Pursing fair trade practices

GOAL

Sustained efforts to enhance customer value and quality

Ethical and professional service Compliance and respect for all community,

environmental and legal requirements.

OUR VALUES

Achieving customer satisfaction is fundamental to our business

Provide products and services of the highest quality

Practice dignity and equity in relationship and provide

opportunities for our people to realize their full potential

Ensure profitable growth and enhance wealth of the shareholders

Foster mutually beneficial relations with all our business partners

Manage our operations with high concern for safety and environ.

Be a responsible corporate citizen

CORPORATE SOCIAL RESPONSIBILITY

MENTZER is committed to make determined efforts to help India emerge as a developed nation. It has always acted as a catalyst in the developmental projects of the country. The amount spent for various Social, Developmental, Cultural & Sports programmes by MENTZER .

Quality Statement

Quality leadership is vital to the long term success of the MENTZER group in an increasingly competitive marketplace.

Building quality into our workplace products and service is essential to a successful future for our costumers ,employees, suppliers, communities and shareholders.

The MENTZER group will work to provide products and services that always meet or exceed expectation.

OUR COMPETATIVE ADVANTAGES

Aggressive Marketing- High competitive domestic market

Manufacturing Efficiency- Labor, Infrastructure, Global Quality Standards

R&D Capabilities- Skilled Scientist Pool, Process Chemistry Expertise

SWOT ANALYSIS

STRENGTH1.Quality

2.Work efficiency

3.Adequate availability of raw materials

4.Natural Product.

5.Price, a competitive advantage

WEAKNESS1.Low brand recognition

2.Seasonal availability of fruits

3.Brand acknowledgement

4.Late entry into the market.

5.Dependence on HP fruits.

OPPORTUNITIES1.Expanding juice market in India

2.Favorable changes in consumer taste

3.High demands of Indian products in international market

4.Participation with a growing industry. THREATS

1.Cut throat Competition

2.Rising cost of inputs

3.Unstable government policies.

4.Rising Global Warming

SWOT

Industrial Map of Uttrakhand

Layout of The Plant

ProcessCleaning Selection Crushing

Extinguishing enzymePulpingExtracting

Vacuum Evaporating Sterilization

Packaging

Machine used for first step

Machine used for second step

M/C used for third step (crushing m/c)

M/C used for extinguishing enzyme

M/C used for pulping (Pulping m/c)

M/C used for extracting (Belt extracting m/c)

M/C used for evaporating (Vacuum evaporating m/c)

M/C used for sterilization (Drive pipe)

M/C used for packaging (Aseptic canning m/c)

Market Segmentation Selection

Psychographic (Life style- Health & fitness conscious)

and Demographic (Age).

Full coverage with approach to company’s product market mix.

Market Segmentation Strategies-

Homogenous preferences- All the products related to juice.

Undifferentiated marketing- We sells LEMON, ORANGE,MANGO,PINE APPLE without distinguish the target audience.

4 P’S of Marketing

Product Price Place Promotion

Product

Layer of product- Expected product Product variety- Juiceup (general) Juiceup

junior Juiceup

school pack Juiceup

family pack Its variant are mango,

pineapple, orange, lemon.

Contd.

Product with specialty-Mango (for Health)

Orange (for Youthfulness)

Pine Apple (for Refreshes)

Lemon (for Thirst Quencher)

Labeling

ECO-LABLE-

Information on Label Shake well before use. Do not buy if the pack is puffed. Refrigerate after opening and consume with in 5

days. Keep away from direct sun light. Best before six months from manufacturing.No added color, flavor and preservative. Manufacturing date, Expiry date, M.R.P., Batch no.

Contd.

Head office –

MENTZER COMPANY LIMITED

ESSEL PLAZA , CANNAUT PLACE-NEW DELHI- 110001

Manufacturing unit-

MENTZER COMPANY LIMITEDPANTNAGAR INDUSTRIAL AREA ,

UTTRANCHAL

Contd.

Visit us and know more on Fruit & Fruit nutrition log on to our website- WWW.MENTZER.COM.

Call our executive : 4200 009211 Mail to consumer care sell : 20/40 ESSEL

PLAZA , CANNAUT PLACE-NEW DELHI- 110001

E-mail : juiceup@mentzer.com

Contd.

Juiceup is also available in: Orange flavor

Mango flavor

Lemon flavor

Standardization

With F.P.O. mark ( Food Processing Order)

Product of India

Grading

Grading with A++ Grade rating by Indian Medical Association.

Branding

Brand name – Juiceup Headline – Sweet in taste & low in calorie Punch line – Grab it & Have it

Trade mark

Pricing ( Penetration policy)

Juiceup junior 200ml – Rs.10/Juiceup 500ml – Rs.25/Juiceup school pack (two bottle pack) –Rs.18/Juiceup 1ltr.-Rs.40/Juiceup family pack (two bottle of one ltr each,

one bottle of 500ml & one bottle of 250ml)-

Rs.100/

Packaging

juiceup are brought to you in a Tetra pack with a double seal spill proof cap which retains the freshness of the juice. The special technology used in the packaging keeps the juice fresher for a longer period of time with no added preservatives. On opening, the pack has to be refrigerated and consumed within 5 days .

Contd.

Juiceup are brought to you in hygienic packaging with added nutrients. They are processed and packed in state-of-the-art plants, absolutely untouched by hands to maintain hygiene and quality. They have the goodness of juice from a freshly plucked fruit. Juiceup bring the true taste of fruits you & your whole family can enjoy all year long, without waiting for the right season for fresh fruits.

Promotion

Advertising agency . By media- With the help of Electronic

media and Print media ( Television, Radio, News paper, Health magazine, Restraunt, Shopping mall, Hotels etc.)

Hard advertising Heavy sales promotion

Promotional strategy

Organizing of events ( sports events, cultural events

Talent hunt events, sports quiz, sponsoring of sports events )

Test marketing & Sample distribution – Take advantage of Indian Premier League and other sports competition at National level / Zone level / State level /District level.

Contd.

To advertising worth 50 crore has been planned two set of commercials will be launched one is animated & second is regular

Amitabh bacchan & Darshil safari has been signed up as brand ambassadors of the company.20cr. deal has signed up with Amitabh & 5cr .deal has signed up with Darshil safari .

Place (Distribution)

ManufacturerRetailer

Final Consumer

Thanks For Listening