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How to use Linked in for networking and business development purposes.
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January 13, 2012
Maximizing For
Business
100% Profile Completeness
-- Photo-- Profile Summary -- Specialties -- Current Position-- Two Past Positions-- Education-- 3 Recommendations
Profile Do’s and Don’ts
Do’s: Headline: not your “title” … keywords, how you add value Summary: tell your story (first person), use keywords “Vanity” URL, plus 3 customized links More than 3 recommendations
Don’ts: Don’t set it and forget it! Don’t be impersonal Don’t make a sales pitch
Be Real, 100% Complete, Searchable, Recommended, Branded… list from Linked in Expert Neal Schaefer
“Ideal Profile” Examples
• Elissa Slan: Realtor• Steven Mancinelli: Attorney• Dr. Michael Brand: Orthopedist• Francine Lucidon: Bookstore Owner
My Profile Looks Good –Now What?
connect/reconnect status updates 1:1 messages recommendations groups Linkedin “answers” introductions take relationships offline!
Linked in “Companies”
• Company Status Updates• Share and Follow Buttons for
Website• Add Video, Blog, Twitter feed
• “Products and Services” Features– Banner images link through to your website– Recommendations from clients by service– Videos by service– Promotions by service– Targeted advertising
Business Development
After you get your profile in order …1. Connect: a few minutes each day2. Engage: 30 minutes, 1x per week
************************1. Business prospecting via
introductions2. Using messages / Inbox3. Who’s been looking at your profile?
Opportunity: Business Prospecting via
Connections => Introductions
• Example: 3PL• Target: Sr. VP of Supply Chain• Nationwide
>> Do “advanced people search”>> Keywords: Sr. VP of Supply Chain>> See how you are connected>> Request warm introduction
Opportunity: Linked in Messaging
Dec.31:Happy New Year Message
Jan 3:New Project
Opportunity: Who’s Been Looking at Your Profile?
Takeaway: Find Opportunities to Connect/Reconnect!
2012 Challenge: How Will You Use Linkedin
to Be More Visable and Connect?
• Regular Status Updates– Share an article, post an event– Add value
• Reconnect!– “… it’s been awhile!”– “… how is 2012 going for you?”– “… what’s new in your life?”
Connect With Me!
Linkedin: http://www.linkedin.com/in/rhondahurwitz
Twitter: http://twitter.com/rhondahurwitz
Email: Rhondahurwitz1@gmail.com
… if you have any questions, post them on my facebook page!Facebook: http://www.facebook.com/helpmerhondamarketing
Blog 1: http://www.shemeansbusiness.wordpress.comBlog 2: http://blogs.forbes.com/rhondahurwitz/
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