Marketing and Sale Messaging Conference 2012 Welcome

Chief Executive Officer

WELCOME

JOE TERRY

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% Lost

% Won

% “No Decision” 60%

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YOUR COMPETITION

ISN’T WHO YOU

THINK IT IS.

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De!nition of Status Quo ˈstātəs ˈkwō

a cognitive bias; an irrational preference for the current state of affairs. A large body of evidence shows that an irrational preference for the status quo--a status quo bias--frequently affects human

decision-making.

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I CAN’T THINK -

Science has shown if emotions are shut out of the decision-making process, we’re

likely to overthink a decision and produce worse outcomes.

Our overloaded brains freeze when we have to make decisions.

MARKETING & SALES MESSAGING CONFERENCE

CHICAGO SEPT 18-20

Hosted by

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S H I F T H A P P E N S

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“We’re predicting the acquisition or demise of several of the 23 training

companies we cover. In fact, numbers of training companies, large and small, are

in a bad situation right now. Names you’d recognize. For many of them, it’s

going to get worse before it gets better—if it gets better.”

Dave Stein, ES Research

July 21, 2009

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BREAKING THE STATUS QUO

“The conductor of an orchestra doesn’t make a sound… he depends on his

ability to make other people powerful.” Ben Zander

“You're not solving the problem. You're not even looking at the

problem.”    

Don't  listen  too  closely  to  those  that  are  emo0onally  a1ached  to  the  status  quo  —  it's  possible  that  they're  part  of  the  problem.  

Billy Beane - BREAKING THE STATUS QUO

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GREAT COMPANIES TAKING ACTION

AGAINST THE STATUS QUO

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GOALS FOR THE CONFERENCE Take action against your own Status Quo!

#1

Bring home one new idea you will take action on

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THOSE THAT TOOK ACTION

20% 33% 3X

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GOALS FOR THE CONFERENCE Take action against your own Status Quo!

#2

Network

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GOALS FOR THE CONFERENCE Take action against your own Status Quo!

#3

Have fun!

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De!nition of Status Quo ˈstātəs ˈkwō

a cognitive bias; an irrational preference for the current state of affairs. A large body of evidence

shows that an irrational preference for the status quo − a status quo bias − frequently affects

human decision-making.

60%

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GOALS FOR THE CONFERENCE Take action against your own Status Quo!

#1

#2 #3

One new idea

Network Have fun!

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Chief Executive Officer

THA

NK

YOU

JOE TERRY