Market and marketing research

Market Research for a successful business

Market Research

• Market research is a good ways for the business. This research aims to understand the reasons consumers will buy your product.

• It studies such things as consumer behavior, including how cultural, societal and personal factors influence that behavior.

• It enquires about customer needs and provides a huge profit(http://www.avaresearch.com.au/market-research-objective-and-analysis-for-an-business/) for the business.

Market research types

Market research is further split into two Varieties,

• One is primary market research.

• Other one is secondary market research.

Primary Market Research

• Primary research studies customers directly, whereas secondary research studies information that others have gathered about customers.

• The primary research might be telephonic interviews, or online polls with randomly selected members of the target group.

• Primary research (http://www.avaresearch.com.au/primary-market-research-and-their-types/)also takes competitors' plans into account, giving you information about your competition.

Secondary Market Research

• This type of market research is already compiled and organized for you.

• Secondary information include reports and studies by government agencies, trade associations or other businesses within your industry.

• The goal of secondary research is to analyze data that has already been published.

• With secondary data, you can identify competitors, establish benchmarks and identify target segments.

• Most of the research you gather will most likely be secondary.

Basic types of information

• When conducting primary research, you can gather two basic types of information: exploratory or specific.

• Exploratory research is open-finished, helps you characterize a particular issue, and more often than not includes point by point, unstructured meetings in which protracted answers are requested from a little gathering of respondents

• Specific research(www.avaresearch.com.au/), on the other hand, is precise in scope and is used to solve a problem that exploratory research has identified.

• Interviews are structured and formal in approach.

• Of the two, specific research is the more expensive.

• In-addition of being cost-effective , speed is another advantage of telephone interviews.

• A rate of five or six interviews per hour is typical, but experienced interviewers may be able to conduct more.

• One of the most effective forms of marketing research is the personal interview. They can be either group-survey or in-depth interview.