Mark Hugo Lopez - Pew Hispanic - Census 2010 - Reaching Latinos Online - April 2011

Chronicling Latinos’ diverse experience in a changing America

1615 L Street, NW, Suite 700Washington, DC 20036

202-419-3600(main) 202-419-3608(fax)www.pewhispanic.org

About the Center

About the Pew Hispanic Center

Established in 2001

Founding director: Roberto Suro

Funded by The Pew Charitable Trusts

A part of the Pew Research Center

Purpose is to improve understanding of the diverse Hispanic population in the U.S. and to chronicle its growing impact

“Fact tank,” not a think tank

2010 Census

U.S. Hispanic Population Four Decades of Growth

14.6

22.4

35.3

50.5

1980 1990 2000 2010

In millions

Source: Pew Hispanic Center.

U.S. Population by Race & Nativity: 2010

Fastest Growth By Hispanics and Asians

Total U.S. Population — 309 millionOther,

9.299, 3%

Hispanic 50.5 million

16%

Black*38 million

12%

Asian* 14 million

5%

White* 197 million

64%

Source: 2010 U.S. Census.

States with Greatest Hispanic Population Growth, 2000-2010

In percent

Source: 2010 U.S. Census.

  Growth, 2000-2010

U.S. Total 43   South Carolina 148Alabama 145Tennessee 134Kentucky 122

 Arkansas 114North Carolina 111Maryland 106Mississippi 106

 South Dakota 103Delaware 96Georgia 96Virginia 92

90% growth or more

Hispanic Population Growth, 2000-2010

70% to 89% growth40% to 70% growthLess than 40% growth

Source: 2010 U.S. Census.

Where Were Concentrations in 1980?

Almost All 15%+ Counties Along Border

1980 1990 2000 2008

14.6 Million Hispanics

6.4% of Total

Source: Pew Hispanic Center

1980 1990 2000 2008

Where Were Concentrations in 1990?

Almost All 15%+ Counties Along Border, Still

22.4 Million Hispanics

9.0% of Total

236 CountiesWith 15%+Hispanic

Source: Pew Hispanic Center

Where Were Concentrations in 2000?

Fast Growth Away from Border

1980 1990 2000 2008

12.5% of Total

35.3 Million Hispanics

333 CountiesWith 15%+Hispanic

Source: Pew Hispanic Center

Where Were Concentrations in 2008?

Many Concentrations Emerge in Distant Areas

1980 1990 2000 2008

15.4% of Total

46.8 Million Hispanics

446 CountiesWith 15%+Hispanic

Source: Pew Hispanic Center

Latino Population Growth, 1990-2000

1,670 CountiesWith More than

90% Growth

Source: Pew Hispanic Center

Latino Population Growth, 2000-2008

1,590 CountiesWith More Than

45% Growth

Source: Pew Hispanic Center

States with LargestHispanic Populations, 2010

In thousands

Source: 2010 U.S. Census.

 Population

U.S. Total 50,478   California 14,014Texas 9,461Florida 4,224New York 3,417

Illinois 2,028Arizona 1,895New Jersey 1,555Colorado 1,039

New Mexico 953Georgia 854North Carolina 800Washington 756

States with Largest Hispanic Share

of Total Population, 2010In percent

Source: 2010 U.S. Census.

 Population

U.S. 16.3%   New Mexico 46.3Texas 37.6California 37.6Arizona 29.6

Nevada 26.5Florida 22.5Colorado 20.7New Jersey 17.7

New York 17.6Illinois 15.8Connecticut 13.4Utah 13.0

Share Hispanic Among Child and Adult Populations

U.S. Population

Adults

Children

16.3%

14.2%

23.1%

12.5%

11.0%

17.1%

2000

2010

Latino Population Share

Source: 2010 U.S. Census and 2000 U.S. Census

Some Facts From the 2010 Census

Nearly half (46.5%) of all Latinos live in CA or TX

There are 4.7 million Latinos in Los Angeles County

1 million more Latinos counted than expected

The Hispanic population declined in Arlington County (-11%)

Source: 2010 U.S. Census

Latinos’ Views of the 2010 Census

Latinos Say Census Is Good for Their Community

Question: In your opinion, is the census good for the (Hispanic/Latino) community, is it bad for the community or doesn’t it make much different?

Source: Pew Hispanic Center 2010 Census Participation Survey

All Hispan-icsNative bornForeign born

English dominantBilingualSpanish

dominant

70

5780

5369

79

23

3317

3924

17

2

4

13

Good Doesn't make much difference Bad

Foreign Born More Likely to Have Received Pro-Census

MessagesQuestion: Have you seen or heard anything recently from (Hispanic/Latino) civic, religious, mediaOr community groups encouraging you to fill out your census form? (%)

Source: Pew Hispanic Center 2010 Census Participation Survey

All Hispanics

Native bornForeign born

English dominantBilingual

Spanish dominant

48

3856

2947

57

50

6142

7051

41

Yes No

Share Who Sent Back Census Form or Who Say They

Definitely WillQuestion: Have you or someone in your household completed and mailed in the 2010 Census form? How likely are you or someone in your household to fill out and mail in the 2010 Census form? (%)

Source: Pew Hispanic Center 2010 Census Participation Survey

All Hispanics

Native born

Foreign born

English dominant

Bilingual

Spanish dominant

85

78

91

87

80

90

Internet Use and Broadband Adoption

6.0% 6.8%8.5%

11.2%11.2%

15.3%18.0%19.3%

21.6%25.0%

28.2%30.0%

34.7%

22.7%

28.5%

'Mar-04

'Sep-04

'Mar-05

'Sep-05

'Mar-06

'Sep-06

'Mar-07

'Dec-07

'Jun-08

'Dec-08

'Jun-09

'Dec-09

'Jun-10

Share of Adults who Reside in Cell Phone-Only Households

Source: National Center for Health Statistics, National Health Interview Survey

Latinos

Black, NH

White, NH

Technology Use 2010

Source: 2010 National Survey of Latinos and Pew Internet & American Life Project, 2010 Health Tracking Survey

Internet Use Home Broadband Access

Cell Phone Use

65

45

7677

65

85

66

52

79

Hispanics Whites BlacksPercent

Cell Phone Activities, 2010

Source: 2010 National Survey of Latinos and Pew Internet & American Life Project, 2010 Health Tracking Survey

Access any non-voice app

Access the internet

Send/receive email

Send/receive text message

Send/receive instant message

58

31

27

55

34

64

29

26

61

20

63

41

33

61

35

Blacks Whites HispanicsPercent who use a cell phone to:

Recent Estimates of Broadband Use

Among all adults in 2010:

67% among white, non-Hispanics

56% among black, non-Hispanics

66% among English-speaking Latinos

Source: Pew Internet and American Life Project, August 2010

Technology Use, 2010

26

47

78

52

74

86

66

81

68

Cell phone use

Home broadbandaccess

Internet use

Spanish dominant Bilingual English dominant

Source: 2010 National Survey of Latinos

Percent

Chronicling Latinos’ diverse experience in a changing America

1615 L Street, NW, Suite 700Washington, DC 20036

202-419-3600(main) 202-419-3608(fax)www.pewhispanic.org