Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Making Sense ofTwitter

Sarah WorshamSazbean Consulting

a little about me...Web Strategist, Geek, Mother, Wife, Webgrrl,

Computer Engineer and MBA2

(in no particular order)

what that means...I help companies and organizations use the Internet effectively to reach their business goals

• Why use Twitter (for Business)?• Getting Started• Advanced Tweeting• Examples• Tools• Measuring for Success

Overview

Does Twitter seem like

this?photo by Okko Pyykko @ Flickr CC - http://www.flickr.com/photos/data_op/3173942297/

photo by Okko Pyykko @ Flickr CC - http://www.flickr.com/photos/data_op/3173942297/

Twitter canbe like this...

Why use Twitter for Business?

photo by b0r0da @ Flickr CC - http://www.flickr.com/photos/boroda/493020048/

Marketing:Branding & Awareness

photo by NatalieMaynor @ Flickr CC - http://www.flickr.com/photos/nataliemaynor/2539937014/

Reputation

photo by Randy Son of Robert @ Flickr CC - http://www.flickr.com/photos/randysonofrobert/1053239908/

Building Communityphoto by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/

CustomerService

photo by Jacob Better @ Flickr CC - http://www.flickr.com/photos/jakecaptive/2108796628/

Research &Development

photo by afroboof @ Flickr CC - http://www.flickr.com/photos/afroboof/3951142846/

Leads & Sales

photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/

Getting Startedphoto by Jon_Marshall @ Flickr CC - http://www.flickr.com/photos/jon_marshall/260978898/

Sign up at Twitter.com

Fill in yourprofile (& pic!)

Your publicprofile

photo by malias @ Flickr CC - http://www.flickr.com/photos/malias/1551870489/

Find People to Follow...

Converse with..Listen to...

Use searchto find people(by industry,

location, interest, etc.)

Twitter directories can be helpful too

Be interesting, helpful, valuable,

relevant

photo by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/

Share GoodStuff...

photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/

Listen

photo by inno’vision @ Flickr CC - http://www.flickr.com/photos/innovision/3563008885/

MakeTastyOffers

photo by Brandon Fick @ Flickr CC - http://www.flickr.com/photos/ficken/2947739772/

Play the FollowGame

photo by Arnold Gatilao @ Flickr CC - http://www.flickr.com/photos/arndog/3035341452/

AvoidSpam

Don’t Get CaughtUp in Numbers

photo by auburnxc @ Flickr CC - http://www.flickr.com/photos/auburnnewyork/3959954739/

Have Fun!

photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/

AdvancedTweeting

photo by mikebaird @ Flickr CC - http://www.flickr.com/photos/mikebaird/2091939177/

Hashtags

Twitter Lists

TwitterChats

Examples...

HootSuite

SproutSocial

Twitalyzer

Measuring

Success

photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/

Return on Social Media

http://www.dreamgrow.com/social-media-roi-backwards-for-b2b/

Connect with me...

Sazbean.comTwitter.com/sazbean

Facebook: www.facebook.com/sazbean

LinkedIn: http://www.linkedin.com/in/sazbean

saz@sazbean.com

AnyQuestions?

photo by -bast- @ Flickr CC - http://www.flickr.com/photos/-bast-/349497988/

Making Sense of Twitter for Business

Business

Making Sense of #OceanAcidification on Twitter by Jordan Moskowitz (Bowdoin College)

Aesthetics Making Sense

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