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Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC Making Sense of Twitter Sarah Worsham Sazbean Consulting

Making Sense of Twitter for Business

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Why businesses should use Twitter with how-to's, tips & examples.

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Page 1: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Making Sense ofTwitter

Sarah WorshamSazbean Consulting

Page 2: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

a little about me...Web Strategist, Geek, Mother, Wife, Webgrrl,

Computer Engineer and MBA2

(in no particular order)

what that means...I help companies and organizations use the Internet effectively to reach their business goals

Page 3: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

• Why use Twitter (for Business)?• Getting Started• Advanced Tweeting• Examples• Tools• Measuring for Success

Overview

Page 4: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Does Twitter seem like

this?photo by Okko Pyykko @ Flickr CC - http://www.flickr.com/photos/data_op/3173942297/

Page 5: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

photo by Okko Pyykko @ Flickr CC - http://www.flickr.com/photos/data_op/3173942297/

Twitter canbe like this...

Page 6: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Why use Twitter for Business?

photo by b0r0da @ Flickr CC - http://www.flickr.com/photos/boroda/493020048/

Page 7: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Page 8: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Page 9: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Marketing:Branding & Awareness

photo by NatalieMaynor @ Flickr CC - http://www.flickr.com/photos/nataliemaynor/2539937014/

Page 10: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Reputation

photo by Randy Son of Robert @ Flickr CC - http://www.flickr.com/photos/randysonofrobert/1053239908/

Page 11: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Building Communityphoto by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/

Page 12: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

CustomerService

photo by Jacob Better @ Flickr CC - http://www.flickr.com/photos/jakecaptive/2108796628/

Page 13: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Research &Development

photo by afroboof @ Flickr CC - http://www.flickr.com/photos/afroboof/3951142846/

Page 14: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Leads & Sales

photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/

Page 15: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Getting Startedphoto by Jon_Marshall @ Flickr CC - http://www.flickr.com/photos/jon_marshall/260978898/

Page 16: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Sign up at Twitter.com

Page 17: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Fill in yourprofile (& pic!)

Page 18: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Your publicprofile

Page 19: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

photo by malias @ Flickr CC - http://www.flickr.com/photos/malias/1551870489/

Find People to Follow...

Converse with..Listen to...

Page 20: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Use searchto find people(by industry,

location, interest, etc.)

Page 21: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Twitter directories can be helpful too

Page 22: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Be interesting, helpful, valuable,

relevant

photo by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/

Page 23: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Share GoodStuff...

photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/

Page 24: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Listen

photo by inno’vision @ Flickr CC - http://www.flickr.com/photos/innovision/3563008885/

Page 25: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

MakeTastyOffers

photo by Brandon Fick @ Flickr CC - http://www.flickr.com/photos/ficken/2947739772/

Page 26: Making Sense of Twitter for Business

Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Play the FollowGame

photo by Arnold Gatilao @ Flickr CC - http://www.flickr.com/photos/arndog/3035341452/

AvoidSpam

Page 27: Making Sense of Twitter for Business

Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Don’t Get CaughtUp in Numbers

photo by auburnxc @ Flickr CC - http://www.flickr.com/photos/auburnnewyork/3959954739/

Page 28: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Have Fun!

photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/

Page 29: Making Sense of Twitter for Business

Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

AdvancedTweeting

photo by mikebaird @ Flickr CC - http://www.flickr.com/photos/mikebaird/2091939177/

Page 30: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Hashtags

Page 31: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Twitter Lists

Page 32: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

TwitterChats

Page 33: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Examples...

Page 34: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Page 35: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Page 36: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Page 37: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Page 38: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Toolsphoto by Sarah Worsham © All rights reserved

Page 39: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

HootSuite

Page 40: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

SproutSocial

Page 41: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Twitalyzer

Page 42: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Measuring

for

Success

photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/

Page 43: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Return on Social Media

http://www.dreamgrow.com/social-media-roi-backwards-for-b2b/

Page 44: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Connect with me...

Sazbean.comTwitter.com/sazbean

Facebook: www.facebook.com/sazbean

LinkedIn: http://www.linkedin.com/in/sazbean

[email protected]

Page 45: Making Sense of Twitter for Business

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

AnyQuestions?

photo by -bast- @ Flickr CC - http://www.flickr.com/photos/-bast-/349497988/