Maddash Hire Minds Presentation

David Grainger – Managing Partner & Co-FounderMadDash E-Media, Inc.

Best Practices Recruitment Video Solutions

Introduction

Online Video Demand…- 158 million users watched video online

- 78% of Americans watch online videos each month

- 21.4 billion videos were viewed

- 80% of the entire internet “audience” watched videos

- The average online viewer spent over 8 hours watching video

Video Metrix provided by ComScore – Feb 2010

…Online Video Demand… “Professional video shorts are the hottest new marketing format to

promote a business online. It is the number one way to drive new business and attract greater candidates”

- OnRec.com

The “hottest new tool in the arsenal for both employers and recruiters” is online video, which will account for about $10 billion in corporate spending by 2012…

- Workforce.com

Online video was a priority of digital marketing budgets for over 67% of senior executives in 2009.

- ComScore

“Video is rapidly becoming core to

recruiting success!”

- ERE.net 8/14/09

If you aren’t using it, you’re now being “out- presented” by companies that use it strategically.

- Staffing.org – 2009

…Online Video Demand!

Candidate Behaviors Drive Client Response

Candidate Behaviors Drive Client Response

The Power of online Recruitment Video

- Reinforce your employment brand

- Differentiate from competition

- Increase stickiness of site

- Better Qualify Candidates

- Digital Reach /Multi-Purpose

Return on Investment (ROI)….

There are many different data points:

How many people viewed my video?

How many where “unique” viewers?

What is my average video $ per view?

What was the average view time?

What was my conversion rate (video to applicant)?

Where are my candidates coming from?

How many applicants did I get?

How many qualified applicants?

How many hires did I convert?

Domain traffic

* if embedded in a web page

….Return on Investment (ROI)….

There are many different data points:

What is my video cost per apply?

What is my video cost per hire?

What was my employee turnover %

What is my cost per employee replacement?

Results in our customer satisfaction measurements?

Results in our employee satisfaction measurements?

….Return on Investment (ROI)….

….Return on Investment (ROI)….

….Return On Investment (ROI)

Quality

Accuracy

Length

Placement

User Experience

Commitment to Recruitment Video…

Planning and Organization = A Key to Success

Assemble the right project team

Identify a single point of contact

Collaborate and agree on: Business Need Budget Timeframe Approval Process

Selecting a Vendor…

Recruitment Industry Experience

Video Process & Ease of Engagement

High Production Value

In-House Resources

Technology & Equipment

Video Samples

Actual Live Implementation

Similar Messaging & Style

Value Based vs. Disposable

Turn-Key Solution

…Selecting a Vendor…

Client References

Overall Experience

The Process – Ease & Timeline

Finished Video – Expectations

Is Video Actually Being Used

…Selecting a Vendor

When Creating Video – Keep In Mind…

- Testimonial – employee driven

- Keep your video compelling – remember your audience

- You video should be an accurate reflection of your culture, reputation, activities and opportunities

- Keep it short – you can do orientation, training and internal communication videos later (:30 seconds – 3 minutes)

- Keep it fresh and up-to-date

- Don’t skimp – you have a lot riding on your recruitment video

Create Your Video Plan…

About Us

…Creating Your Video…

Company Culture

…Creating Your Video…

Day-In-The-Life

…Creating Your Video…

Testimonial

…Creating Your Video…

Now what?

Distribution Channels

Career SiteVideo Channels

Social Networks

BlogsMicro Blogs

Professional Networks

EmailJob Boards

Digital Media Management- Adaptive Video Delivery

- Run Time

- Full Screen Playback

- Video Captioning (CC)

- Multi-Language Support

- Social Networking

- Embed Code

- Mobile Computing

- SEO Best Practices

Custom Career Sites

Custom Career Sites

Career Page with Custom Embed

Career Specific & Divisions

Graphic Video Icons

Job Board Postings

YouTube

Facebook

LinkedIn

Email Signatures & Newsletters

Reporting

Video Plays

Unique Video Plays

Average Watch Time

Video Conversion*

Domain traffic

* if embedded in a web page

It’s your brand and reputation!

David Grainger – Managing Partner & Co-FounderMadDash E-Media, Inc.

Q&A