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David Grainger – Managing Partner & Co-FounderMadDash E-Media, Inc.
Best Practices Recruitment Video Solutions
Introduction
Online Video Demand…- 158 million users watched video online
- 78% of Americans watch online videos each month
- 21.4 billion videos were viewed
- 80% of the entire internet “audience” watched videos
- The average online viewer spent over 8 hours watching video
Video Metrix provided by ComScore – Feb 2010
…Online Video Demand… “Professional video shorts are the hottest new marketing format to
promote a business online. It is the number one way to drive new business and attract greater candidates”
- OnRec.com
The “hottest new tool in the arsenal for both employers and recruiters” is online video, which will account for about $10 billion in corporate spending by 2012…
- Workforce.com
Online video was a priority of digital marketing budgets for over 67% of senior executives in 2009.
- ComScore
“Video is rapidly becoming core to
recruiting success!”
- ERE.net 8/14/09
If you aren’t using it, you’re now being “out- presented” by companies that use it strategically.
- Staffing.org – 2009
…Online Video Demand!
Candidate Behaviors Drive Client Response
Candidate Behaviors Drive Client Response
The Power of online Recruitment Video
- Reinforce your employment brand
- Differentiate from competition
- Increase stickiness of site
- Better Qualify Candidates
- Digital Reach /Multi-Purpose
Return on Investment (ROI)….
There are many different data points:
How many people viewed my video?
How many where “unique” viewers?
What is my average video $ per view?
What was the average view time?
What was my conversion rate (video to applicant)?
Where are my candidates coming from?
How many applicants did I get?
How many qualified applicants?
How many hires did I convert?
Domain traffic
* if embedded in a web page
….Return on Investment (ROI)….
There are many different data points:
What is my video cost per apply?
What is my video cost per hire?
What was my employee turnover %
What is my cost per employee replacement?
Results in our customer satisfaction measurements?
Results in our employee satisfaction measurements?
….Return on Investment (ROI)….
….Return on Investment (ROI)….
….Return On Investment (ROI)
Quality
Accuracy
Length
Placement
User Experience
Commitment to Recruitment Video…
Planning and Organization = A Key to Success
Assemble the right project team
Identify a single point of contact
Collaborate and agree on: Business Need Budget Timeframe Approval Process
Selecting a Vendor…
Recruitment Industry Experience
Video Process & Ease of Engagement
High Production Value
In-House Resources
Technology & Equipment
Video Samples
Actual Live Implementation
Similar Messaging & Style
Value Based vs. Disposable
Turn-Key Solution
…Selecting a Vendor…
Client References
Overall Experience
The Process – Ease & Timeline
Finished Video – Expectations
Is Video Actually Being Used
…Selecting a Vendor
When Creating Video – Keep In Mind…
- Testimonial – employee driven
- Keep your video compelling – remember your audience
- You video should be an accurate reflection of your culture, reputation, activities and opportunities
- Keep it short – you can do orientation, training and internal communication videos later (:30 seconds – 3 minutes)
- Keep it fresh and up-to-date
- Don’t skimp – you have a lot riding on your recruitment video
Create Your Video Plan…
About Us
…Creating Your Video…
Company Culture
…Creating Your Video…
Day-In-The-Life
…Creating Your Video…
Testimonial
…Creating Your Video…
Now what?
Distribution Channels
Career SiteVideo Channels
Social Networks
BlogsMicro Blogs
Professional Networks
EmailJob Boards
Digital Media Management- Adaptive Video Delivery
- Run Time
- Full Screen Playback
- Video Captioning (CC)
- Multi-Language Support
- Social Networking
- Embed Code
- Mobile Computing
- SEO Best Practices
Custom Career Sites
Custom Career Sites
Career Page with Custom Embed
Career Specific & Divisions
Graphic Video Icons
Job Board Postings
YouTube
Email Signatures & Newsletters
Reporting
Video Plays
Unique Video Plays
Average Watch Time
Video Conversion*
Domain traffic
* if embedded in a web page
It’s your brand and reputation!
David Grainger – Managing Partner & Co-FounderMadDash E-Media, Inc.
Q&A