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LinkedIn Agent's unique approach to lead generation for sales, marketing, and HR. Quantifying efforts on LinkedIn via marketing data & strategies developed by Dreamscape Marketing.
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LinkedIntelligence…LinkedIntelligence…
A unique approach to Executive NetworkingA unique approach to Executive NetworkingSales – Marketing – HR Sales – Marketing – HR
002MillionMembers
3+MillionCxOs
12MillionOwners and VPs7+
MillionDirectors
25+MillionDecision Makers
Building Network Equity…Business Intelligence & Network Activation
• You know LinkedIn is a big deal…Now turn your digital rolodex into a digital lead generation engine!
LinkedIn 101: Best Practices for Executives
Building Your Network with $ Value in Mind
Strategic Targeting & Goals
Tracking, Analysis, Activation (Sales – Marketing – HR)
Step 1: Put the PRO in PROfile!Optimize your profile for visual appeal + SEO
• BEFORE: 50% complete Small blurry headshot or
no picture at all! No summary Limited contact info Low value connections No recommendations No endorsements No passion for career No search-ability
• AFTER: 100% complete• 40% more acceptances
High-resolution headshot with logo
Bulleted services in detailed exec summary
Key ‘tier 1’ connections Request endorsements Search Friendly Demonstrated expertise Demonstrated passion
Step 2: Popularity EquityConnect with Friends, Family, Co-workers
Don’t wait to network – Weight your network: Mutual connections require having connections!
How do I know you again?6 Degrees of Kevin Bacon
Step 3: Credential PotentialConnect with Alumni and industry members
Titans of Industry Run America!Demonstrate Expertise in your industry
Getting LinkedIntelligent… C-Level Business Intelligence
•Set Goals: Sales/Marketing/HR
•Qualifying, Tracking & Analytics
•Categorize & CRM
Laser vs. Shotgun ApproachSetting Goals for Targeted Networking
•Warm messaging – NOT the LinkedIn Default Invite (50% higher acceptance)
•Know your audience – Define & Find high-value connections (Sales, Marketing, HR Targets)
•Set a conversion goal – (what is success?) for connections, meetings, referrals, sales, hires
1 CEO = $ ???Qualifying, Tracking, Analyzing Networks
•Qualifying – By industry, title, referral potential, 2nd tier network, $ Value of a lead/partner/hire
•Tracking – Use landing pages, keep reports on invites/accepts, originate meetings on LinkedIn
•Analyzing – (what is success in $$$?) for connections, meetings, referrals, sales, hires
So I caught a CEO, Now What?Categorize & Manage CRM to Activate New Biz
•Categorize/Tag for Marketing – By industry, title, referral potential, 2nd tier network, $ Value
•Incentivize & Activate – Use events, invitations, holiday greetings, shared connections
•Manage Relationships – Keep it human… ‘Hey Marc, how’d it go?’
Step 4: NETWORK EQUITY!Build and Maintain New Valuable Connections
Opt-In MarketingSELL ME SOMETHING PLEASE!!!!
BEFORE: SPAM AFTER: FOLLOWER
Thought Leadership & Connecting Others…
HR EvolutionAre you equal opportunity if you’re not online?
BEFORE AFTER
LinkedIntelligence…Your LinkedIn Connection Strategy
• Connect with people you know and trust• Friends & family• Former colleagues & classmates• Fellow group members• New contacts• Employees & Vendors
• It’s okay to “Archive” (ignore) requests
• Track, Analyze, & Activate Network Equity
LinkedIntelligence…Your LinkedIn Network Equity Strategy
QUESTIONS? Call 347-915-5465
• 6 Degrees
• Analyze
• Set Goals
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