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Updated to reflect some of the LinkedIn design changes: The 3rd in a series of 6 workshops helping small businesses and start ups leverage online marketing to maximise their business growth. These workshops are being held at The Pennoyer Centre, Station Rd, Pulham St Mary IP21 4QT and you can find out more details here: http://pennoyers.org.uk/online-marketing-courses-social-media.html
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Leveraging LinkedIn for Small Business
Why LinkedIn?
What is LinkedIn?Primarily B2B
11 million UK members
Pro-active social channel
Largely focused on business topics
30% use the mobile application
2.9 million company pages
2.1 million LinkedIn Groups
The OpportunityGrow your personal business network
Extend your company’s reach
Join in Group discussions
Your Personal Profile
7 Steps to an Effective ProfileAccording to LinkedIn having a completed profile gives you a 40% greater chance of using the platform successfully to network and build relationships.
1.Image
2.Headline
3.Experience
4.Summary
5.Skills & Expertise
6.Recommendations
7.Groups
Upload a Profile Image
Professional
In Focus
Compelling Headline
Not just a job title
Experience
Summary
Skills & Expertise
Recommendations
Groups
Fine Tune Your Profile
2 Profile Optimisation TipsSome extra tips to ensure you maximise the visibility of your profile.
1.Edit Your Profile Link
2.Ensure Your Profile is Public
Edit Your Profile Link
Make Your Profile Public
To Pay or Not To Pay
Paid Version BenefitsImproved search options
See who’s viewed your profile
See full profiles of your network
Build Your Network
5 Ways To ConnectGiven them a reason, start with who you know, then look to connect with those further afield.
1.Address book
2.Previous colleagues
3.Contacts of contacts
4.Advanced search
5.Groups
Address Book
Previous Colleagues
Connections of connections
Advanced Search
Groups
Company Page
Adding a company pagehttp://www.linkedin.com/company/add/show
Status Updates
Key Guidelines2-4 times a day – test quantity & timing for your audience
Use BufferApp or Hootsuite for scheduling
Keep it consistent
Keep it on topic
Share & Like
Update your company & personal profile
Take part in Group discussions
Use the mobile app
Thank You !SeanClark.com Ltd. !“Enabling businesses to leverage the power of the web.”
!01379 330330 info@seanclark.com
http://uk.linkedin.com/in/seanclark
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