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Using a network mindset and network analysis to map influence relationships.
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© Axelrod ⋅ Becker Consulting All rights reserved
Leveraging Social Networks:
Friedman Foundation – Generator Forum December 11, 2008 Victoria G. Axelrod
A net∞WORK Mindset
© Axelrod ⋅ Becker Consulting All rights reserved
© Axelrod ⋅ Becker Consulting All rights reserved
AGENDA
1. Networks 101 Overview – Why & Benefits 2. Personal Network Drawing & Discussion 3. Speed World Cafe 4. Mind Map – Networks to Leverage
net∞WORK™: Creating value through facilitating
interactions & networks
© Axelrod ⋅ Becker Consulting All rights reserved
Open Systems- Network Mindset Quiz
Anyone believe you can create business value using social networks?
Who’s read:
Anyone conducted a Network Analysis?
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Why Leverage Social Networks, Now?
Cataclysmic shift in marketplace. Groundswell – Charlene Li
Mavens, Gurus and Salesmen Tipping Point – Malcolm Gladwell
Potential to use net∞WORKed information to drive business strategy
© Axelrod ⋅ Becker Consulting All rights reserved
The sum of all of an organization's relationships through individual networks.
Social Capital
Sustainable organizations with high social capital contribute positively to the ecosystem in which they operate.
© Axelrod ⋅ Becker Consulting All rights reserved
… in the context of networked organizations, focus is on the ability of the organization to adapt to a rapidly changing external environment.
Organizations that have a deep understanding of the dynamic power of networks, both internal and external, have a greater potential to survive.
Network analysis provides organizations and individuals the tools to assess current networks and intentionally shape future network patterns.
Sustainable Benefits of Networks
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Simon sees DUCKS
But, CONSIDER the POND
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More than the eye can see
No food web. No ducks
© Axelrod ⋅ Becker Consulting All rights reserved http://www.wildeducation.org/programs/nww06/watershed_illustration2.jpg
Watershed ECOSYSTEM
Ponds
CONNECTED
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Partner Networks
Organizations as Complex Network Webs
Knowledge Networks
Communities of Practice Innovation
Customer Co- Creation Value Networks
Supply Chains Industry Groups
Alumni Networks
Business value created through interaction. Relationships build capital.
High Performers
© Axelrod ⋅ Becker Consulting All rights reserved
© Axelrod ⋅ Becker Consulting All rights reserved
Personal Network Drawing Exercise
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Network Identification & Analysis- Networks in Your Work Exercise
Overview • Drawing exercise- individually 5 mins
• Sharing with a triad 10 mins
• Insights from groups 5 mins
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Sharing Network Insights
How many people did you include in your Network that are important to your job and/organization that are seldom or never included in strategic dialogues?
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Barry Wellman www.chass.utoronto.ca/~wellman
Neighborhood Ties - Conclusions
Wired Residents • Recognize More • Talk with More
• Invite More Into their Homes - And are Invited • Interact with Neighbors in a Wider Area
Internet Research 1.0 slide 52
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Glocalization – Local Community Ties
Control Group: Strong and weak ties in a non-wired neighborhood.
Netville: Strong and weak ties in a wired neighborhood.
Strong Tie
Weak Tie
©BARRY WELLMAN / NETLAB PUBLICATIONS
© Axelrod ⋅ Becker Consulting All rights reserved
What have we learned so far?
Value is created through relationships and interactions.
How to put personal networks to work to address a business challenge
How considering the collection and intersection of personal networks reveals where social capital lies in an organization.
Network analysis can reveal the hidden patterns of relationships and opportunities.
What else????
© Axelrod ⋅ Becker Consulting All rights reserved
1. Organizations Function As Complex Network Webs 2. Work Gets Done Through Individual Networks 3. Knowledge Is Created Through Individual Interactions 4. Patterns Of Participation Impact Knowledge Flows 5. ONA Reveals Current Knowledge Flows And Individual's Roles 6. Network Maps Visualize Network Analysis 7. Network Analysis Provides New Measurement Tools 8. Knowledge Is In Net∞Working. Innovation Is The Result Of
Action 9. Technologies Shape Work 10. Balance Intension and Control in support of the business
strategy
net∞WORK Thinking and Acting 10 Dimensions
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Speed World Café • Speakers Move, Participants Stay
• What CIA – challenges, insights and actions, do you have to discuss with each presenter?
• Time:
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Mind Map… • Each Table Record Your Generator Forum CIA
• Pick one person to report out
• Time:
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net∞WORK™
Understanding human networks as resources to be WORKed to create value for organizations
© Axelrod ⋅ Becker Consulting All rights reserved
Continuing the Conversation 21st Century Organization Blog http://c21org.typepad.com
21st Century Organization Facebook Group http://www.facebook.com/group.php?gid=2436782733 Networked Organizations Wiki http://networkedorganizations.wikispaces.com
Email vaxelrod@axelrodbecker.com
Thank you!
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