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Collected learnings and buzz from Web 2.0 Expo 2009 in San Francisco.
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Don’t aimat creating WOM.Aim to exceed & disrupt expectations.
LEARNINGS FROM #w2e San Francisco 2009
@jussisolja / jussisolja.com@DaGood / danielgoodall.com
@r2r0 / artojoensuu.com@anssimakela /
anssimakela.com@Jussipekka / erkkola.net
“People don’t just connect to other people. People connect around social objects.”
- Jyri Engeström, Google/Jaiku
http://www.slideshare.net/jyri/building-sites-around-social-objects-web-20-expo-sf-2009#
Building websites around social objects
1. Define your social object2. Define your verbs3. Make the objects shareable4. Turn invitations into gifts 5. Charge the publishers - not the spectators
- Jyri Engeström, Google/Jaiku
“RT @davekim: since optimizing for social media, Telegraph UK has upped traffic from Digg from 500K to 5.5M pageviews monthly #w2e”
“You don’t own a community.If you are lucky the community will allow you to help them.”
- Jeff Jarvis, excerpt from “What Would Google Do?”
“Community managers live in the service of the community and the individuals in it”
- Micki Krimmel, Mickipedia.com
“Everyone in the company should be a community manager.”
- Micki Krimmel, Mickipedia.com
“Content on the web is not just about what.It’s what, why, how, for whom, by whom, with what, when, where, how often, what next.”
Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
“Spoken like a human.Written like a human.”
Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
ContentStrategyContentStrategy
Communitymanagers
Communitymanagers
AudienceAudience
Continuouscontentcycle
Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
Emotional Functional
Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
Emotional Functional
- Kristina Halvorson, Brain Traffichttp://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
Emotional Functional
“Ambient searches are the future. Using sensors built into to mobile devices to gather information and then automatically pushing the right content to users.”
- Jyri Engeström, Google/Jaiku
“The companies that thrive in web 2.0 are the companies that use the web as a platform to harness the collective intelligence.”
- Tim O’Reilly
http://blip.tv/file/1947371/
“Future of the web?Web 2.0 + World = Web Squared”
- Tim O’Reilly
http://blip.tv/file/1947371/
“Don’t build everything yourself. License / use excisting tools and build on those.”
- Tim O’Reilly
http://blip.tv/file/1947371/
“Facebook created the trusted online identity. They created a cultural norm. It's ok & even expected of you to share your life online.”
- Clara Shih, Salesforce.com, author of “The Facebook Era”
“Social media is so important because we are swinging back toward humanity.”
- John Maeda, President of RISD
“Real life is the original social media: Events are becoming more and more crucial.Offline as the kick-off and culmination and online as the enabler of continuous dialogue.”
“Key to social marketing: Be a human. Even better: be a Tummler. Tummlers are the people at Yiddish parties who encourage group participation”
“Role of brands in social media:Spark conversations & enable interaction around your social objects”
“Focus on building social capital aka whuffie. The money will follow.”
- Tara Hunt, HorsePigCow.com
“Give to get”
“There is no such thing as a social media campaign.It’s all about ongoing relationships.”
“Engaging social media is PR, marketing, product development & customer service all rolled into one.”
Brands are getting on board…48 social media managers @ DellDedicated social media team @ Coca-Cola.Mission: #1 Social Brand in the world @ Ford.
stick to your core competency: the internet is the ultimate BS detector #w2e
#w2e design for the two percent (influencers) and also for the others. Two tiers needed.
RT @RGreenberg: Key to succesful and meaningful business tweeting, engage in conversation,
#w2e Dont just tweet business info
Build something simple and let it evolve. #w2e
RT @motivationmama: RT @gwenbell Social media is so important because we are swinging
back toward humanity. John Maeda, Pres of RISD #w2e
money spent on marketing is money taken away from product development #w2e
if you're invited to a dinner party, don't turn up to sell tuppaware" - Schultz #w2e
"Tummlers are the people at Yiddish parties who encourage group participation" - Schultz #w2e
"you don't create community, you create the conditions for community" - Oberkirch #w2e
#w2e ad agencies used to be the authorities on understanding and affecting user behaviour.
Today it's the social media & web 2.0 startups.
Go for the opportunity for dialogue rather than legal shutdown of "bad" content online. #fordw2e
#w2e
Companies tend to have a campaign-approach to social media whereas they should look at it as
a continuos activity. #fordw2e #w2e
For more quotes & buzz from Web 2.0 San Francisco:
http://search.twitter.com/search?q=%23w2e
@DaGood / danielgoodall.com@r2r0 / artojoensuu.com@anssimakela / anssimakela.com@Jussipekka / erkkola.net@jussisolja / jussisolja.com
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