Kristyna Paskova. The ABCs of Marketing Your Game

The ABCs of marketing your game

Kristyna PaskovaSocial media manager

Unity Technologies

Insert pitch for how marketing isn’t all evil

Make a strategy!

1. Who are your users2. What do you want3. What to post where4. How are you doing

Target group

Goals

Content strategy• Tone

• Channels

• Roadmap

• Resources

Social media- There’s no “success guaranteed” channel- RESEARCH- #madewithunity, #indiedevhour, #screenshotsaturday

- ⅓ ⅓ ⅓ rule• Sharing• Talking• Promoting

Releasing content early and alpha testing =

marketing AND design win

Demoing your projects

Pitching

• RESEARCH• presskit()• .gifs (LICE, Giphy capture,

gyazo)• KISS• Dropbox

Analytics

● Test everything!

● Don’t believe experts

● Eyes on the price

How to make the community successful?

Get good player support

Set rules for moderation

Get a community manager

Thank you!@kristynapaskova

@unity3d@madewithunity

youtube.com/unity3dblogs.unity3d.com