Jimese Harkley 2015 CUES Next Top Credit Union Exec Presentation

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Jimese HarkleyPhilanthropy and Community Relations Manager America's First Federal Credit Union ($1.3B) Birmingham, Alabama, United States

Jimese Harkley NEXT TOP CREDIT UNION EXECUTIVE

CEO Budgetary Concerns

Non- Interest Income Data Breaches/Plastic Card Fraud

New Technology Interest Rates

Strategic Philanthropy

57% Increase

Benefits of Strategic Philanthropy

Competitive Advantage

Employee Recruitment and Retention

Builds Opportunity for Innovation

Mutually Beneficial Relationships with the Community

Build your Brand

“The credit Union movement… it is a great movement, worthy of great deeds, deserving of great loyalty.” – Edward Filene

Q&A with

Jimese

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