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Jimese Harkley Philanthropy and Community Relations Manager America's First Federal Credit Union ($1.3B) Birmingham, Alabama, United States

Jimese Harkley 2015 CUES Next Top Credit Union Exec Presentation

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Page 1: Jimese Harkley 2015 CUES Next Top Credit Union Exec Presentation

Jimese HarkleyPhilanthropy and Community Relations Manager America's First Federal Credit Union ($1.3B) Birmingham, Alabama, United States

Page 2: Jimese Harkley 2015 CUES Next Top Credit Union Exec Presentation

Jimese Harkley NEXT TOP CREDIT UNION EXECUTIVE

Page 3: Jimese Harkley 2015 CUES Next Top Credit Union Exec Presentation

CEO Budgetary Concerns

Non- Interest Income Data Breaches/Plastic Card Fraud

New Technology Interest Rates

Page 4: Jimese Harkley 2015 CUES Next Top Credit Union Exec Presentation

Strategic Philanthropy

Page 5: Jimese Harkley 2015 CUES Next Top Credit Union Exec Presentation

57% Increase

Page 6: Jimese Harkley 2015 CUES Next Top Credit Union Exec Presentation

Benefits of Strategic Philanthropy

Competitive Advantage

Employee Recruitment and Retention

Builds Opportunity for Innovation

Mutually Beneficial Relationships with the Community

Build your Brand

Page 7: Jimese Harkley 2015 CUES Next Top Credit Union Exec Presentation

“The credit Union movement… it is a great movement, worthy of great deeds, deserving of great loyalty.” – Edward Filene

Page 8: Jimese Harkley 2015 CUES Next Top Credit Union Exec Presentation
Page 9: Jimese Harkley 2015 CUES Next Top Credit Union Exec Presentation

Q&A with

Jimese


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