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Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. Eileen Loustau, Global Head of Social Media Marketing at BlackRock/iShares, explores the role that social plays in the investor's digital journey, and creating relevance via a content strategy with a sustainable narrative.
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It’s All About the Share!Eileen LoustauGlobal Head of Social Media MarketingBlackrock/iShares
Once upon a time we thought we might start social…
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PROMISESADVICE DATA
OFFER
…what do our customers want to hear?
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Market CommentaryPOV DATA
Cool Stuff
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iShares Social Engages Sophisticated Investors
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Lesson #2 Blog — Share please!
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Lesson #3 Try to be a person, not a company…
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2012 iShares social media program ranked #1 by kasina
Blog Facebook Twitter
YouTube LinkedIn
2012 BlackRock Social Highlights
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Twitter Facebook
2013 BlackRock Social is Going Global
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2013 Getting Deeper on LinkedIn
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Moral of the story…success keeps changing and that is okay.
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