iPractice for Lawyers: Cloud and mobile computing and social media

iPractice: Mobile, Social and in the Clouds. Advantage of the Digital Age

Presented by: Nicole Black

Co-author | Social Media for Lawyers--The Next FrontierAuthor | Cloud Computing for Lawyers

Director | MyCase.com | cloud-based law practice managementFriday, February 8, 13

“The Internet? Bah!” by Clifford Stoll,1995Friday, February 8, 13

E-Commerce? Bah!

Friday, February 8, 13

E-books?Bah!

E-readers?Bah!

E-business? Bah!

How did we get here?

June 2006--Google launches first non-email cloud product

July 2006--Twitter launched

August 2006--Amazon EC2 cloud product released in private beta

September 2006--Facebook opened to the public

June 2007--iPhone released in US

November 2007--Kindle released in US

July 2008--Apple launches the App Store

April 2010--iPad released in US

June 2011--Google+ launched-more than 25 million users in 4 weeks

April 2010--iPad released in US

Lawyers cannot afford to be left out of the loop

3 major technology trends:

• Social Media

• Cloud Computing

• Social Media

• Mobile Computing

• Cloud Computing

Why should you care about social media?

Consider these trends…Friday, February 8, 13

Social Media Factoid #1:

Source: Socialnomics.com

Social Media has overtaken porn as the #1 activity on the Web

third largest

If Facebook were a country it would be the world’s third largestthird largest

55-65 year-old females

The fastest growing segment on Facebook is 55-65 year-old females55-65 year-old females

Source: Pew Internet & American Life survey, May 2011 Friday, February 8, 13

As of May 2011, 65% of adult users in the US use social media sites

Social media simply changes the medium, not the message

Deception: Not ok

Spying: Sometimes cool

Relevancy: Always ok

Why should you care about cloud computing?

Source: Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance

Cloud and Mobile Computing: Not a Trend

• Cloud computing was the top technology trend for 2010

• By 2013, mobile phones will overtake PCs as the most

common Web access device worldwide

•By 2012, 20% of businesses will own no IT assets and will

conduct business solely in the Cloud

•By 2012, 20% of businesses will own no IT assets and will

conduct business solely in the Cloud

• By 2014, over 3 billion of the world’s adult population will be

able to transact electronically via mobile or Internet technology

Cloud computing is a “type of computing that is comparable to grid computing, relies on sharing computing resources rather than having local servers or personal devices to handle applications. The goal of cloud computing is to apply traditional supercomputing power (normally used by military and research facilities) to perform tens of trillions of computations per second.”

Software as a service —or SaaS —is “[a] software delivery model in which a software firm provides daily technical operation, maintenance, and support for the software provided to their client.”

Do you or your clients use gmail?

Do you use Lexis or Westlaw?

Do you use Wikipedia?

Are lawyers using cloud computing?

•15% of firms with 500 or more lawyers have used cloud

computing

• 29% of solo attorneys used cloud computing

• 32% of law firms with 50 or more lawyers use cloud computing

*ABA 2012 Tech Report,2012 ILTA/InsideLegal Technology Purchasing Survey,

•74% of AmLaw 200 firms use hosted (cloud) services

• 63% use hosted services for e-discovery and litigation support

•33% use the cloud for human resources and email management

(virus checking, SPAM filtering, etc.)

• 83% use the cloud for the simplified support and

maintenance

• 44% use the cloud because it facilitates less—and less powerful

—hardware in-house

*American Lawyer’s 2012 Tech Survey,

Why should you care about mobile computing?

*Source: The Hub Spot Blog/Mobile Marketing Association Surveys

The growth of the iPhone

was 10 times faster than the growth of America

Online

There are more mobile

phones on the planet than there

are TVs

Online

There are more mobile

phones on the planet than there

are TVs

Online

There are 6.8 billion people on the planet. 5.1 billion of them

own a cell phone, but only 4.2 billion own a

toothbrush

But are lawyers using

mobile technology?

Sources: International Legal Technology Association and Inside Legal’s 2011 Annual Law Firm Technology Purchasing Survey and ABA’s 2011

Legal Technology Survey

Lawyers’ smartphone use has increased from 79% in 2010 to 88% in 2011

88% of lawyers use a smartphone for law-related tasks while away from their primary workplace

11% of firms have purchased iPads for their attorneys

25% of respondents said that the iPad would be one of the major technology purchases over the next 12 months

Source: ABA’s 2011 Legal Technology Survey

The iPad is used by 89% of those lawyers who use a tablet device for work-related tasks

15% of respondents used a tablet to conduct work while outside of their primary workplace

In firms of more than 500 attorneys, lawyers using iPads for work-related reasons outside of work

increased to 26%

Blogging: Zemanta (browser add-on)

News aggregators and social media sharing: Zite and Fluent News (apps); Prismatic and Feedly (browser add-ons)

Favorite apps and browser add-ons

Work apps: Scanner Pro, PDF Expert, Skype, Google Voice, MyCase

Apps for fun: Next Issue, Flixster, Stitcher, Kindle

Travel: TripIt, Gate Guru, Goby, Starbucks

Sometimes cloud computing and mobile ethics will feel like a maze

Sometimes, the journey will be frustrating

Ethical issues to consider:

A. Attorney client confidentiality B. Compare/contrast to traditional outsourcing relationships

C. Transborder data flow D. Meeting obligations of “reasonable” security E. Electronic evidence/e-discovery

* Source: http://tinyurl.com/abaCloud

What questions should you ask cloud providers?

Security issues to consider:

1. Encryption2. Geo-redundancy3. Data back ups4. Extraction of data5. Transborder data flow/Patriot Act

For full list of questions see: http://bit.ly/hyFBxo

QUESTION:

Whether an attorney can use an online system to store confidential client data and, if so, what steps must be

taken to ensure the data are secure?

New York State Bar Association’s Committee on Professional Ethics, Opinion 842 (September 2010)

QUESTION:

What are the ethical obligations of lawyers in regard to data stored on the

hard drives of “storage media”.

Florida Bar Ethics Opinion 10-12 (September 2010)

Explore and learn

Take it step by step

Don’t get left behind

A lot of people will tell you what you can’t do

How can you squander even one more day not taking advantage of one of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?

--Seth Godin

Thanks for listening!

Nicole BlackDirector | MyCase.com | a cloud-based law

practice management system

www.nicoleblackesq.com@nikiblack on Twitter

Author and co-author of:

iPractice for Lawyers: Cloud and mobile computing and social media

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