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A brief introduction to Twitter for businesses. This was presented to a non-technical audience in order to challenge some assumptions and provide a simple set of steps how they could use Twitter to help grow their businesses,
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Introduction to Twitter for Business
About Crescent Digital
We design & implement strategies to engage clients with businesses using Digital marketing.
Formally recognised by UKTI / The Digital
Marketplace to support business growth
through Digital marketing strategies.
Agenda
Twitter for business: Why? Your Profile How do you find people to follow? How do you get people to follow you? How to engage other businesses? Tools
Why?
Who Uses Twitter for Business? Why / Why Not? What Twitter is ? (conversational) What Twitter is not ? (transactional)
Profile
Be Personal – find your persona or voice
Profile background Business logo & contact details
Persona
Find People to Follow
Lists Competitors (& their follows /
followers) Your Clients (current, lapsed &
potential) Organisations, agencies & chambers Twitter Advanced search Tweetdeck
Get People to Follow You
Follow 100 new accounts per day- approx. 25-30% of accounts will follow you back
Go through contact lists and ask to follow
Consider paid promoted tweets Quality not quantity
How to Engage Other Businesses
Auto-responder Follow Direct Tweet Ask Questions Engage Build Relationships
Tools
Professionals don’t often use Twitter !.. instead use:
Tweetdeck Hootsuite
Summary
Twitter for business: Why? Your Profile How do you find people to follow? How do you get people to follow
you? How to engage other businesses? Tools
Q & A
Thank you for your time
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