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In today’s super saturated landscape, startups need not only to differentiate themselves but employ creative and data driven techniques to both acquire customers and retain them. In this session, we’ll explore the fundamentals of growth hacking and how to deploy them for technology startups.
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Jacek Grebski
building an effective engine for triple digit growthGrowth hacking for startups:
Jacek Grebski
the process sucks, objective is what matters
hack·er /ˈhakər
Jacek Grebski
Jacek Grebski
innovative, creative, and intuitive marketing techniques to drive product growth
growth hack·ing / grōTH ˈhakiNG
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Jacek Grebski
the status quo doesn’t cut it.
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day one is the start of your burn, and you need to minimize this asap.
cost / ˈkɔst
Jacek GrebskiJacek Grebski
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is the most valuable resource we have. rapid product development + iteration. t = 0
time / tīm
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what constitutes growth hacking?
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USER EXPERIENCE
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communicate value!
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ALUE NTENT
+
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Jacek Grebski
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most importantly, KEEP IT SIMPLE, STUPID.
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DATA ANALYSIS
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don’t shoot from the hip
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collect data on everything
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CONVERSION OPTIMIZATION
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unique visitors
users
customers
advocates
%
%
%
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and identify what, works and what doesn’t.
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USER ENGAGEMENT
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Behavioral Analysis
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engage your base by, talking to them.
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engage your base by, involving them.
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engage your base by, being interesting.
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and then conduct deep, behavioral analysis.
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Jacek Grebski
VIRAL STRATEGY
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motivation - trigger - reward - action
over and over and over and over and over
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Jacek Grebski
what gets you off, ______?
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what gets you off, money?
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what gets you off, power?
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what gets you off, sex?
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what gets you off, recognition?
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what gets you off, wow factor?
Jacek GrebskiJacek Grebski
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PUBLIC RELATIONS
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is bullshit!
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does not convert to customers.
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Jacek Grebski
why would anyone give a shit?
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SEO
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hack SEO?
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hack SEO? ask your base.
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BENCHMARK
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CREATIVITY
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a lot to take in? no worries
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because if you build it, they won’t come.
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PRODUCT
minimum viable
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you need to define a strategy for growth from day one
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PRODUCT
minimum viable mature
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TEST EVERYTHING.
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shorten time to scale asap.
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is the most valuable resource we have.
time / tīm
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daily users +1600%.conversion 2% - 13%.revenue +576%.
6 months in.
Jacek Grebski
Jacek Grebski
jacek grebski@jgrebskihttp://jacekgrebski.comjgrebski@gmail.com
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