Intranet 2.0 Prescient Slideshare July 2008

Intranet 2.0Intranet 2.0(Summary version only, please contact Prescient to see the full (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226)version as a webinar – 416.986.2226)

Toby Ward, Prescient Digital Media

Not For Distribution or reproduction without written consent – violators will be prosecuted 2

AgendaAgenda

Update - 2 min. Wisdom of crowds - 1 min. Intranet 2.0 overview - 5 min. Case study examples - 35 min. Lessons learned - 2 min. Practical advice - 5 min. Q & A - 10 min. Intranet 2.0 service - 1 min.

Encouraging growth in client base New clients across North America

Additions to the Prescient team New knowledge to complement Prescient

methodology Exciting opportunity for exchange, discussion

Social media SharePoint Intranet Value

Prescient UpdatePrescient Update

The wisdom of crowdsThe wisdom of crowds

The power of ‘group’The power of ‘group’

Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess

Intranet 2.0 / Web 2.0Intranet 2.0 / Web 2.0

Promote networks of relationships Transforms users into publishers Discuss, share & collaborate From one to many -> many to many

Web 2.0 Web 2.0 (thanks to Shel Holtz)(thanks to Shel Holtz)

Conversation-enabled publishing platforms Blogs, podcasts, Technorati

Social networks Facebook, LinkedIn, MySpace

Social bookmarking Delic.io.us, Digg, StumbleUpon

Democratized content networks Wikipedia, Yahoo! Groups, MyStarbucksIdea

Presence networks (micro-blogging) Jaiku, Twitter, Pownce

Content sharing sites YouTube, Flickr, ePinions.com

Virtual networking platforms Second Life, There.com

Social media revolutionSocial media revolution4 of the Top 9 most visited sites on the Internet

Source: Alexa.com

1. Yahoo!2. Google3. YouTube4. Windows Live 5. MSN6. Myspace7. Wikipedia8. Facebook9. Blogger

Intranet evolutionIntranet evolution

Intranet 1.0 Intranet 2.0

Corporate news Submit news Executives speech Executive blog Taxonomy Folksonomy Quick poll Discussion

forums Annual employee broadcast Regular podcast CMS Wikis Directories (A-Z) Tagging Sticky content RSS

Web 2.0 and CIOsWeb 2.0 and CIOs

Source: CIO Magazine

Controlling the messageControlling the message

Employees use social media & are having work conversations externally

How are you influencing the conversation?

Walmarting Across America (A fake blog used as http://www.businessweek.com/bwdaily/dnflash/

content/oct2006/db20061009_579137.htm

WalMart employees weigh-inWalMart employees weigh-in

“… have watched the company go from a family oriented environment to “who gives a crap make us more money environment.”

National City intranetNational City intranet

Executive blogs Podcasting Employee discussion forums Measurement

Barnes & Noble – CEO BlogBarnes & Noble – CEO Blog

Topical matters from the CEO Employees post comments Comments are approved / denied through an

administration system Comment approvals shouldn’t be necessary with

policies and “no anonymous posting” rule

Employee blogs - SunEmployee blogs - Sun

Sun blog statsSun blog stats

May 2008May 2008 July 2008July 2008

Sun Blogging PolicySun Blogging Policy

Prohibits discussing "non-public" information: Financial data Programming code Personal information about other individuals “Work-related legal proceedings or controversies"

Blogging Guidelines:http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf

Blogging Policy:http://www.sun.com/aboutsun/media/blogs/policy.html

BTBTBlog CentralBlog Central

BT - Employee blogsBT - Employee blogs

Cisco CEO VlogCisco CEO Vlog

Regular video blog by CEO John Chambers Text version also available Employees can subscribe via RSS Employees can post comments

WikiWiki

Wikis allow everyone to participate Wiki is stripped down CMS Any user can edit any other’s text

Wikipedia.orgWikipedia.org

9 million files, 75,000 active authors, 250 languages

Wiki-based intranet: PlacemakingWiki-based intranet: Placemaking

BT - WikisBT - Wikis

500,000 employee wikis Mostly business related Examples:

Ecosystem project Customer care Network design Outreach database Operational and technical plan

BTpediaBTpedia

Social networkingSocial networking

Promoting online connections & collaboration

BlueShirtNationBlueShirtNation

An employee can put an idea on the site and get funding for their idea anywhere in the company

Increased the number of employees signing up for 401(k) accounts by 30% The overall turnover rate at the company is 60% -- turnover of people using the site is just 8-12%

IBM’s BeehiveIBM’s Beehive

Like Facebook, Beehive users (appropriately called bees) can:

create a profile post pictures updates comments organize events tag others’ photos

Beehive enables IBMers to track friends and share social activities.

Employee social networkingEmployee social networking

“New Bees” accumulate points for activity including posts, comments, and photos

As you accumulate points IBMers grow: New bee Working bee Busy bee Super bee

“One of our goals is to create a ‘smaller’ company in spite of our size. Beehive has done more than anything than create a sense of community at IBM.”

- IBM’s Liam Cleaver

35,000 registered “bees” 280,000 social network connections 150,000 comments Shared over 43,000 photos Created over 15,000 "hive fives" Hosted over 2000 events

People taggingPeople tagging A form of social bookmarking that enables people to

organize their contacts into groups Contacts or people are labeled or “tagged” with

keywords Keywords or “tags” relate to a subject matter or

expertise E.g. A tag for a doctor might read:

Surgeon Doctor MD Heart Cardiovasular

IBM’s FringeIBM’s Fringe

Fringe allows people to create a more robust employee profile

Allows other people those profiles with related keywords (e.g. web expert) that appear in their profiles.

PurposePurpose

385,000 employees > 1.5 million directory hits per day

Only 40% of profiles have been updated in the previous 9 month period

How it worksHow it works Fringe profiles display contact information and

automatically generated information from the directory as well as

Communities that they belong to Blog entries Bookmarked pages (from their social bookmarking

tool, Dogear) When you tag someone, they can tag you back (forcing

extra diligence and consideration) Authors of a tag are displayed when hovering over a tag An outgoing tag cloud shows which tags a person has

applied to another No private or hidden tags Search for people or experts by tag (subject matter)

Why it worksWhy it works

“These tags often tend to be both more current and more complete than automatically generated or owner supplied classifications.

“People-tagging has a valuable side benefit: it enables the community to collectively maintain each others interest and expertise profiles.”

Full screen version at:http://richarddennison.files.wordpress.com/2008/06/social-networking.jpg

BT Social NetworkingBT Social Networking

Why?Why?

BT views social media tools as a huge opportunity to transform the way employees interact

Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’

No anonymous posting

“Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.”

Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)

Lessons learntLessons learnt Focus on value not risk! Start anywhere … start immediately Start small and build slowly – follow the energy of yes through

the network We learn what works by doing the work … so … …let users try as early as possible – ‘warts and all’ – succeed or

fail quickly … and cheaply! Engage legal/HR/security early… and emphasise evolution not

revolution Have realistic expectations … the intranet is not the internet! Harness the enthusiasm of the enthusiastic … especially if

senior Sometimes … ‘the only form of transportation is a leap of faith’!

… proceed until apprehended!

Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)

Last wordsLast words

“If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going to become irrelevant!!!”

Richard Dennison, Knowledge Management & Social Media Manager, BT

Practical advicePractical advice

Best PracticesBest Practices

1. Planning – the essential requisite2. Leadership sets the tone3. Engaging the audience4. Evolution, not revolution (trial & test)5. Benchmark and cherry-pick from the leaders6. Monitor the conversation7. Keep pace with the trends and best practices 8. Measure, measure, measure

Trial #1Trial #1

Executive Blog: Start a joint executive blog where each executive is

expected to create one blog a month Blogs can be parsed from speeches or presentations, or

dictated over the phone in 2-3 minutes to a comm. mgr. who does the post

User comments Trackbacks RSS subscription Metrics analysis

Trial #2Trial #2

Podcasts: Record events and speeches and upload to the intranet

Trial #3Trial #3

Wiki: Create a wiki for company and industry acronyms and

jargon

Intranet 2.0 BlueprintIntranet 2.0 Blueprint

Business requirements – Who? What? When? How much? What is needed, what do employees want – business require?

Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality

Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts

Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS

Questions?Questions?

Toby Ward, Prescient Digital Media

(Summary version only, please contact Prescient to see the full (Summary version only, please contact Prescient to see the full version as a webinar – 416.986.2226)version as a webinar – 416.986.2226)

Prescient Digital MediaPh: 416.926.8800

www.PrescientDigital.com

www.IntranetBlog.comwww.GetStrat.com

http://blog.ragan.com/contentmatters/http://intranetreport.libsyn.com/

Facebook “Intranet Global Forum”

Intranet 2.0 Prescient Slideshare July 2008

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