Innovative ways to make social marketing work for you

Innovative ways to make social marketing work for youAlaa Hassan

iNeVideo.com

Don’t you just love Social Marketing?

ROI in real social life (my experience)

Got divorced………yay!

ROI in real social life (my experience)

What’s next??

-Dating sites-Facebook

ROI in real social life (my experience)

My first connection!

We took the relationship to the next level

by connecting via:

Emails

MSN Messenger

Blackberry Messenger

Facebook Friends

ROI in real social life (my experience)

Became a fan of iNetVideo Fanpage!..................now knows where I work

ROI in real social life (my experience)

6 months pass…………..still no date!

......but she was engaging with iNetVideo Fanpage

and with me on Facebook

ROI in real social life (my experience)

Great News…..She’s getting married!

......not to me......but she is still engaged with

iNetVideo Fanpage

ROI in real social life (my experience)

Show me the ROI in this story!!!!!

Decides to give DVD movies for

guests at the wedding

Take away from that story.........

Be Patient!

ROI might show up 3,6 to 12 months

3 Tips for great ROI with Social Marketing

1) Blog = Your Social Marketing Hub

2) Value Added content

3) Engagement

Blog = Your Social Marketing Hub

Make your blog the go-to destination for all your social efforts

Blog = Your Social Marketing Hub

Blog = Your Social Marketing Hub

Why?

-Content is owned by you

-Helps your SEO efforts

-Improved analytics

-Easier to manage content

Tools to consider

How?

- Wordpress.org + extensions (blog)

- Google Analytics (tracking)

- Google URL Builder (improved tracking)

- Google URL Shortner (http://goo.gl/ )

Value Added Content

One thing to keep in mind............

Stop

SELLING

and instead.........

Stop

SELLING

Find ways to make people WANT to

BUY!

Type of Content

Stop

SELLING

It MUST serve a PURPOSE:

-Entertainment-Education-Raise Awareness

Examples

Stop

SELLING

- Top 10 Lists (make them fun & Unique)- Upcoming movie releases- Gift ideas for events (Father’s day, Xmas)- Gossip news, breaking news- Our projects- News about the Entertainment Industry- How-to articles- Share Videos/Pictures- Product tests, reviews, testimonials, studies

Engagement!

Stop

SELLING

Social Marketing Success is all about Engagement!!

Engagement means having users.......

Like ReadBookmarkCommentParticipateClick your links Follow / TweetReply/ForwardShare with others

and much more……..

Get them to engage by.....

- Giveaways!!!!!! People love free stuff- Contests- Surveys/Polls- Funny/weird questions- Ask for tips, advice, input- Share pics/videos of employees at work- Customer/fan Spotlight- Customer feedback

Great books to consider

Happy socializing!

Alaa Hassan

alaa@inetvideo.com

Thank you!