Innovating Your Competitive Edge by Finding Your Mustache

Finding your !

mustache !by jeph maystruck  

let’s start a !business

we don’t need to go to a bank for

financing

we don’t need an expensive credit card terminal

you don’t need to hire

people

you don’t need a building or pay for an entire

office

now lets celebrate!

we don’t need a taxi

we don’t need to

stay at a hotel

we don’t have to go to a

restaurant

our world has

changed

what happened?

we’re getting

smarter

the flynn effect

what happened to the

media?

do you believe !everything see on !

tv?

what is the most !powerful form of!

marketing?

word of mouth is still the most powerful form of marketing. !

it’s just easier now.

what’s your

mustache?

In 2003 – 30 people in Australia

In 2011 – Canada was the largest contributing nation

In 2012 – 1.1 million mustaches & $146 million raised

“research by Goleman and The Hay Group found that within organizations,

the most effective leaders were funny. these leaders had their employees laughing 3 times more often than their counterparts.”!

-dan pink, a whole new mind

innovation

when you’re innovating,

you’re like david.

vs

being the

underdog is

a good thing.

1. stop trying to be right !2. think like elon musk!3. innovation begins with your culture

true leadership is the willingness to fail and the courage to admit it

e-mail: jephmaystruck@gmail.com !website: www.strategylab.ca !twitter: @jephmaystruck !