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Finding your mustache is the 5 iteration of this presentation on standing-out. Delivered in Saskatoon on December 3rd for the Sharpening Your Competitive Edge conference.
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Finding your !
mustache !by jeph maystruck
let’s start a !business
we don’t need to go to a bank for
financing
we don’t need an expensive credit card terminal
you don’t need to hire
people
you don’t need a building or pay for an entire
office
now lets celebrate!
we don’t need a taxi
we don’t need to
stay at a hotel
we don’t have to go to a
restaurant
our world has
changed
what happened?
we’re getting
smarter
the flynn effect
what happened to the
media?
do you believe !everything see on !
tv?
what is the most !powerful form of!
marketing?
word of mouth is still the most powerful form of marketing. !
it’s just easier now.
what’s your
mustache?
In 2003 – 30 people in Australia
In 2011 – Canada was the largest contributing nation
In 2012 – 1.1 million mustaches & $146 million raised
“research by Goleman and The Hay Group found that within organizations,
the most effective leaders were funny. these leaders had their employees laughing 3 times more often than their counterparts.”!
-dan pink, a whole new mind
innovation
when you’re innovating,
you’re like david.
vs
being the
underdog is
a good thing.
1. stop trying to be right !2. think like elon musk!3. innovation begins with your culture
true leadership is the willingness to fail and the courage to admit it
e-mail: [email protected] !website: www.strategylab.ca !twitter: @jephmaystruck !