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Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.
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Infographic MarketingBetter Creation, Better Promotion
Scott Cowley
Credit
Design is about solving problems and providing elegant solutions. Information design is about solving information problems.
David McCandless
“”
Clip
David McCandless
What Success Looks Like
Source
Name of Infographic Links Retweets Topic View
World Cup 2010 Calendar (English) 53,538 18,000 Sports LinkWorld Cup 2010 Calendario (Spanish) 19,044 18,000 Sports Link
WTF is HTML5 and Why We Should All Care 14,200 5,846 Internet LinkHow Different Groups Spend Their Day 13,000 n/a Culture Link
The Rip 8,517 1,500 Technology Link
Left vs Right World 6,000 123 Politics LinkThe Billion Dollar Gram 4,000 n/a Money LinkIf You Printed the Internet 4,000 1,956 Office LinkCoffee Drinks Illustrated 3,688 n/a Coffee Link
GOOD
GOOD
LESS GOOD
LESS GOOD
UGLY
UGLY
Infographic Success
70% Content 30% Promotion
THEMATICS
Resource
Current Status
Progression
Comparison
Hooks & Narratives Resonate
Important Data: High and Huge
Source
Data.govCensus.govBLS.gov USA.govInfochimps.comOpendata.socrata.comOpenDataDirectory.com
Quora.com/Datasets
DegreeSearch.org
You Can’t Do This In Excel
ColorSchemeDesigner.com
ColourLovers.com/palettes
Kuler.adobe.com
Blog Seeding
Social Bookmarking
Social Media Sharing
Content Refresh
Email Marketing
Press Release
Content Repurposing
Blog Commenting
Home PageBanners
InfographicDirectories
Start With Your Own Website: Fake Your Own Greatness
Sidebar Banner
Inbound Links on other Infographics
Multiple Image Formats
Poster Ordering (Cafepress, Zazzle)
Badgets / Widgets
Blog SeedingYour Go-to Network
Sites That Posted Your Past
Infographics
Sites That Linked To Your Other Stuff
Sites That Posted Competitive Infographics
Relevant Sites That Post Infographics
People Who Follow You On Twitter And
Have Posted Infographics
Other Relevant Sites
Who Linked To Past Infographics?
OpenSiteExplorer.org (infographic URL)
Google Image Search (Image) Tineye.com (Image)
Research Niche Infographics• Search Visual.ly / other infographic sites by keyword• Search Google
– Intitle:keyword + “infographic”– Inurl:keyword + “infographic”– Keyword + infographic
Create a “Likelihood To Link” Score To Prioritize Targets
Promotion Outreach
Source
For every person willing to embed/post your infographic, there are probably a dozen willing to tweet or vote up your content.
Social Bookmarking
StumbleUpon (Consider Promoted Stumbles)
Digg.com
Reddit Other Niche Sites
Networks are valuable. Use your own or pay others for the use of theirs.
Infographic Submission
DailyInfographic.com CoolInfographics.com SubmitInfographics.com InfographicsArchive.com Visual.ly
Infographicsite.com InfographicsGenerator.com Reddit.com/r/infographics Infographicas.com CloudInfographics.com
IHeartInfographics.tumblr.com
StyleAndFlow.com Infographipedia.com OMGInfographics.com Infographic.co.za
BestInfographics.info Iinfographic.comInfographicsShowcase
.com (paid)
Content Repurposing
Images
Flickr, etc.
Video
YouTube, TubeMogul.com
syndication
Presentation
Slideshare.net
Scribd.com
Post-Op Tips• Use Tineye.com and Google to find those who embed your
graphic – request attribution and add contacts to your database for future outreach
• Add additional text, internal links to other pages to aid SEO• Determine which keywords are sending traffic to the
infographic – enhance on-page optimization• Learn from your successes and mistakes
If you’re navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, it’s… like coming across a clearing in the jungle.
David McCandless
Scott Cowley
Linkedin.com/in/scottcowley
Twitter.com/scottcowley
scottcowley@zagg.comZAGG.com
All major baked goods accepted.
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