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Workshop session run for Imre LTD on Febuary 16 2009. An introduction to social media, a journey to give understanding of the concept to those curious about what impact social media can have on their business. The journey is to get delegates thinking about the scope of social media but also start dialogues about how a business can absorb social media practices in to the daily routine of the teams having to maintain the on line presences.
Citation preview
Making the web work for you – bringing online worlds into focus
Social Media
The Journey Begins
Making the web work for you – bringing online worlds into focus
Welcome
Caron Lyon & Ian Jeanes presents…
IMRE09#IMRE09
Mobile Phones on SILENT please
Making the web work for you – bringing online worlds into focus
• Essential Skills• Base Camp• Before you go travelling• Directions and Navigation• Landmarks and Places of Interest• Vantage Point… take a look around • Back to Base Camp• Report and Debrief
Itinerary
Making the web work for you – bringing online worlds into focus
Ready?
PCM’s 20 Questions
Flash CardsIntro Sheet
Board Game
There is no print out of the slides?
Making the web work for you – bringing online worlds into focus
Resource Availability
http://www.slideshare.net/pcmcreative
Making the web work for you – bringing online worlds into focus
Essential Skills
PCM’s 20 Questions
What is it?
Making the web work for you – bringing online worlds into focus
What is it?
http://uk.youtube.com/watch?v=3r5Ynz-a7Io
Classic BBC comedy red dwarf. Cat takes a while to understand what's going
on.
Making the web work for you – bringing online worlds into focus
What is it?
Web 2Social Media
Social Networking
Social Media Social Networking
Web 2.0 Enterprise 2.0
Social Web 3D Web
Rich Media
Making the web work for you – bringing online worlds into focus
New horizons… the new adventure
Making the web work for you – bringing online worlds into focus
Making the web work for you – bringing online worlds into focus
Social Media
• Comics• Trading Cards• Board Games• Watching TV• Listening to the
Radio
Making the web work for you – bringing online worlds into focus
Media that is social
http://www.myspace.com/shaddersonline
Making the web work for you – bringing online worlds into focus
Online Social Media
Making the web work for you – bringing online worlds into focus
Base Camp
Making the web work for you – bringing online worlds into focus
What do you think it is?
Making the web work for you – bringing online worlds into focus
“the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”
Social Media
Making the web work for you – bringing online worlds into focus
Geek Stuff
Business Stuff
The Internet Time Line
Making the web work for you – bringing online worlds into focus
Harnessing Collective Knowledge
Rich User Experience
More channels of Communication
Making the web work for you – bringing online worlds into focus
Making the web work for you – bringing online worlds into focus
The Web 2.0 LandscapeProduction
Tools
UserGenerated
Media
Filters
Making the web work for you – bringing online worlds into focus
The Web 2.0 eco-system
Alexa
Making the web work for you – bringing online worlds into focus
The current buzz
• Facebook • Twitter • YouTube • Delicious • Digg • Linkedin • Flickr
Image Source
Making the web work for you – bringing online worlds into focus
Facebook’s competitors include MySpace, Bebo, Friendster, LinkedIn, Tagged, Hi5, Piczo, and Open Social.
By Autumn 2007 Facebook received40 billion page views a month.
11% of users are over the age of 35
Users spend an averageof 19 minutes a dayon Facebook
Information from crunchbase
Making the web work for you – bringing online worlds into focus
Twitter’s competitors include Jaiku, Zannel, Chatterous, Twitturly, TwitterFone, LetsProve, and Plurk
In one year Twitter has has grown from 500,000 to over 4 million users
Twitter was launchedin July 2006
Information from crunchbase
Making the web work for you – bringing online worlds into focus
YouTube
YouTube’s competitors include Truveo, seesmic, Fora.TV, Veoh, Crackle, Viddler, ScanScout, Flixwagon, And Facebook.
In November 2006 YouTube was purchased by Google Inc
In September 2008 YouTube Hit 100 Million U.S. Viewers
Information from crunchbase
Making the web work for you – bringing online worlds into focus
Before you go travelling
Making the web work for you – bringing online worlds into focus
USP
What makes you different?
Making the web work for you – bringing online worlds into focus
What makes you different?
Identity
Brand
Personality Product
Philosophy
Ethics
Making the web work for you – bringing online worlds into focus
Brand Consistency pcmcreative
CJ
Making the web work for you – bringing online worlds into focus
On-line & Off-line Branding
• Tagging• Brand Consistency• Tag lines• Logos• Packaging• Greetings • Multi Channelled
Communication
Making the web work for you – bringing online worlds into focus
Case Study One
Public vs. PersonalWork vs. Fun
Multiple personality syndrome
Ian Jeanes
Making the web work for you – bringing online worlds into focus
And breathe!
• Essential Skills • Base Camp • Before you go travelling • Directions and Navigation• Landmarks and Places of Interest• Vantage Point… take a look around • Back to Base Camp• Report and Debrief
Making the web work for you – bringing online worlds into focus
Making the web work for you – bringing online worlds into focus
Directions and Navigation
• The 7 Roads to Social Media Success• The 3 defining concepts• The 5 Steps
Making the web work for you – bringing online worlds into focus
The 7 Roads
1. Generate leads? 2. Provide customer service? 3. Improve customer retention? 4. Increase your knowledge? 5. Align with your competitors? 6. Establish your authority as an expert?7. Do business more productively?
Making the web work for you – bringing online worlds into focus
3 Defining Concepts
Making the web work for you – bringing online worlds into focus
The 5 steps
ArriveListenAskProvideAdvise
Making the web work for you – bringing online worlds into focus
Where do you start?
Case Study two – Gilflings Designs
Making the web work for you – bringing online worlds into focus
Start Small with Social Media
• Flickr• Blog• Etsy
Making the web work for you – bringing online worlds into focus
Landmarks and Places of Interest
Workshop audience participation
Hubs, Networks & CommunityUpdating & Reporting
Rich MediaMobile Marvels
Blogging
Making the web work for you – bringing online worlds into focus
Social Media
Social Media in Plain English
Making the web work for you – bringing online worlds into focus
• Social Media
• Social Networking
• Blogging
• RSS
• Photo Sharing
• Wikis (Online collaborating)
• PR web (http://www.prweb.com/)
www.commoncraft.com
Making the web work for you – bringing online worlds into focus
The State of Facebook!
Making the web work for you – bringing online worlds into focus
Niche Target Marketing
Shift Happens Creative Industries and converging technologies event
Facebook group created
11 well selected Facebook groups targetedFacebook potential audience – 63,385
Making the web work for you – bringing online worlds into focus
6 Scotland Arts Groups1,623 members
4 Scotland General Groups31,781 members
Making the web work for you – bringing online worlds into focus
Meta Groups
Making the web work for you – bringing online worlds into focus
Facebook• Status Updates• Groups• Forum discussions• Notice Boards / Wall• Digi gifts• RSS Feeds• PPC targeted advertising• Video
Making the web work for you – bringing online worlds into focus
• Recent Activity• Personal Profiles• Members Directory• Groups• Forums• Events calendar• Live Chat
• Photo Gallery• Video Library• Blogs• Notes• RSS• Measurable Stats• Security Control
Making the web work for you – bringing online worlds into focus
See for your self
http://tinyurl.com/5q4cxk
Making the web work for you – bringing online worlds into focus
Nottingham Creative Business Awards
• Web Site• Online Community• Facebook Group
Making the web work for you – bringing online worlds into focus
Telling peopleyou are there!
Join the conversation.Start the conversation.
Making the web work for you – bringing online worlds into focus
Telling people you are there
MyBlogLog
BlogCatalog
Making the web work for you – bringing online worlds into focus
Telling people you are there
Ecademy
Linked In
E.Factor
Social Networking
Making the web work for you – bringing online worlds into focus
Telling people you are there
• Create an email signatureHyplet
• Print your website URL on your publicity www.pilot-theatre.com/shifthappens
• Pick your platforms
Making the web work for you – bringing online worlds into focus
Getting on the Web
Making the web work for you – bringing online worlds into focus
Going Mobile
Making the web work for you – bringing online worlds into focus
0845 040 6699Voice to Text
Making the web work for you – bringing online worlds into focus
Do business more productively
• Shozu• Mippin• Mjelly• Slandr• Dabr• Bambus
er• Texty• Seesmic
Making the web work for you – bringing online worlds into focus
Making it mobile
Flixwagon
Qik
Making the web work for you – bringing online worlds into focus
Live Reporting
Case Study three – Ourmaninside
documentally
Making the web work for you – bringing online worlds into focus
Digital Footprint
Web Site/BlogTwitter
Old BlogFlickrVimeo
YouTubeQik
TaggingBlogs talking about blogs!
Collecting ContentPhreadz
Data StreamsPodcast RSS feedBlog RSS feed
Making the web work for you – bringing online worlds into focus
Digital Footprint
I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world.
I am based in the UK but will travel anywhere.
You can follow me on Twitter at: twitter.com/documentally
Ad my website is OurManInside.com
Making the web work for you – bringing online worlds into focus
Vantage Point… take a look around
Making the web work for you – bringing online worlds into focus
Reflect
• Choosing a route• In the News
The Good The BadThe Ugly
Making the web work for you – bringing online worlds into focus
The Internet Journey
The physical or metaphorical pathway that provides the least resistance to forward motion by a given object or entity, among a set of alternative paths.
The path of least resistance
Making the web work for you – bringing online worlds into focus
Integration - Push and Pull• Embedding • Sharing• Connecting• Badges• Widgets • RSS• Tagging
Making the web work for you – bringing online worlds into focus
Badges & Widgets
Badges & Widgets
Making the web work for you – bringing online worlds into focus
Integration - Push and Pull
RSS in Plain English
What is RSS? How useful it is?
Making the web work for you – bringing online worlds into focus
An RSS feed
http://www.pilot-theatre.com/uploads/pilot-theatre/rss/pilot%20theatrerss1.xml
Making the web work for you – bringing online worlds into focus
Online Social Media
Making the web work for you – bringing online worlds into focus
Case Study four
Makers Mark
Making the web work for you – bringing online worlds into focus
“Social media and Web 2.0 are great, but not pure play. If you don’t already have a community built around your brand, you may as well set your Internet marketing budget on fire, because you’re faking it.”
Building On-Line Community Starts Off-Lineposted by Jason Falls in January 26th, 2009 in Social Media
Connecting
Making the web work for you – bringing online worlds into focus
Back to Base Camp
Making the web work for you – bringing online worlds into focus
Social Media and Theatre
• Media Sharing• Community Building• Audience Research• Live Streaming• Audience Engagement• Global Audience• Collaborating• Promotion
• Networking• Narrating• Casting• Archiving
Making the web work for you – bringing online worlds into focus
Getting Noticed
Innovation
Stay ahead of the pack
Making the web work for you – bringing online worlds into focus
Getting Noticed
• Encompass a launch in online build up–Blog–Video Diary
• Look after your email list
• Special offers on the website
• Online community exclusive offers
Making the web work for you – bringing online worlds into focus
Making it work
Equity’s new media deals booklet
Making the web work for you – bringing online worlds into focus
Making it Work
Make the web part of your process.
Start small. Pick your platforms.
Schedule social media time
Making the web work for you – bringing online worlds into focus
Report and Debrief
• Is there a formula?
• What happens next?
• Solo? Join an
expedition?
• Getting Noticed.
Making the web work for you – bringing online worlds into focus
Questions
www.pcmcreative.co.uk
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