Iasp 2013 axel friese _ business model innovation _ the howto for stp managers

Business Model Innovation (BMI) – the How-to for STP Managers

30th IASP World Conference for Science and Technology ParksOct 16, 2013Recife, Brasil

Axel Friese Technology Park Herzogenrath/Aachen Germany

How I came to Business Model Innovation (BMI)

– my story –

and lessons learnt, i.e.the value proposition of BMI for STP managers, for YOU

How I came to Business Model Innovation (BMI)

– my story –

and lessons learnt, i.e.the value proposition of BMI for STP managers, for YOU

4y in the 80/90ies

M.B.A.management consultant

How I came to Business Model Innovation (BMI)– my story –How I came to Business Model Innovation (BMI)– my story –

90ies

VC manager tech startupsbusiness development

How I came to Business Model Innovation (BMI)– my story –How I came to Business Model Innovation (BMI)– my story –

tech entrepreneur

11y in the 90/00ies

How I came to Business Model Innovation (BMI)– my story –How I came to Business Model Innovation (BMI)– my story –

2008-10

lecturer/coach atUnternehmerTUM, Munich

How I came to Business Model Innovation (BMI)– my story –How I came to Business Model Innovation (BMI)– my story –

Paradigm shift in business strategyChanged my personal mindset and business thinking completelyParadigm shift in business strategyChanged my personal mindset and business thinking completely

How I came to Business Model Innovation (BMI)– my story –How I came to Business Model Innovation (BMI)– my story –

CEO of TPH

since 2010

How I came to Business Model Innovation (BMI)

– my story –

and lessons learnt, i.e.the value proposition of BMI for STP managers, for YOU

How I came to Business Model Innovation (BMI)

– my story –

and lessons learnt, i.e.the value proposition of BMI for STP managers, for YOU

the value proposition of BMI for STP managers, for YOUthe value proposition of BMI for STP managers, for YOU

What is BMI?

Why BMI is important?Lessons learnt.

How ? The How-to for STP Managers

What is BMI?

Why BMI is important?Lessons learnt.

How ? The How-to for STP Managers

it‘s an intoxicating movement

BMI is more than a concept

customer segments

key partners

cost structure

revenue streamskey

channels

customer relationships

key activities

key resources

value propositioncommon

language

common

language

the value proposition of BMI for STP managers, for YOUthe value proposition of BMI for STP managers, for YOU

What is BMI?

Why BMI is important? Lessons learnt.

How ? The How-to for STP Managers

What is BMI?

Why BMI is important? Lessons learnt.

How ? The How-to for STP Managers

the value proposition of BMI for STP managers, for YOUthe value proposition of BMI for STP managers, for YOU

What is BMI?

Why BMI is important? Lessons learnt.

How ? The How-to for STP Managers

What is BMI?

Why BMI is important? Lessons learnt.

How ? The How-to for STP Managers

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Lessons learnt at TPH, Aachen, GermanyLessons learnt at TPH, Aachen, Germany

• Foundation in 1989• 70 hightech companies

..with 2500 employees• 23 ha total area• 25.000 qm leasing space

• Foundation in 1989• 70 hightech companies

..with 2500 employees• 23 ha total area• 25.000 qm leasing space

18

Lessons learnt at TPH, Aachen, GermanyLessons learnt at TPH, Aachen, Germany

• 60 % of the TPH firms are spin-offs of RWTH Aachen University

• TPH firms are leaders in all major tech industries, no real cluster

• Mix of large corp. and startups• > 20 years focus just on space and

infrastructure, no innovation

• 60 % of the TPH firms are spin-offs of RWTH Aachen University

• TPH firms are leaders in all major tech industries, no real cluster

• Mix of large corp. and startups• > 20 years focus just on space and

infrastructure, no innovation

19

BMI for TPH = Value Creation for UniversityBMI for TPH = Value Creation for University

RWTH Aachen University

• one of the leading technical universities in Europe

• 260 institutes in 9 faculties

• 39.000 students

• > 100 academic programmes

• > 5,000 international students from 120 countries

• funding of 630 Mio. Euro, Germanys #1 in 3rd party funds

RWTH Aachen University

• one of the leading technical universities in Europe

• 260 institutes in 9 faculties

• 39.000 students

• > 100 academic programmes

• > 5,000 international students from 120 countries

• funding of 630 Mio. Euro, Germanys #1 in 3rd party funds

VALUEPROPOSITIONS

KEYCHANNELS

CUSTOMERRELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMS

KEYACTIVITIES

KEYPARTNERS

KEYRESOURCES

CO:FORWARD® Business IncubationCO:FORWARD® Business IncubationBusiness Model Canvas

COST STRUCTURE

InvestorsVC-/BA-Networks

Pitches

the value proposition of BMI for STP managers, for YOUthe value proposition of BMI for STP managers, for YOU

What is BMI?

Why BMI is important? Lessons learnt.

How ? The How-to for STP Managers

What is BMI?

Why BMI is important? Lessons learnt.

How ? The How-to for STP Managers

2-day BMI Workshop at …2-day BMI Workshop at …

20 new facilitators

to BMI workshops

20 new facilitators

to BMI workshops

Practicingon

real cases

Practicingon

real cases

Take-aways for YOUTake-aways for YOU

Old business strategy concepts don’t work -> BM Innovation

We as STPs, let’s innovate like start-ups do.

Let’s become drivers of the BMI movement.

Old business strategy concepts don’t work -> BM Innovation

We as STPs, let’s innovate like start-ups do.

Let’s become drivers of the BMI movement.

Take-aways for YOUTake-aways for YOU

BM innovators are the winners,true for STPs, our incubatees, our stakeholders etc.

My value proposition to YOU:Join us to create a BMI group on IASP level

BM innovators are the winners,true for STPs, our incubatees, our stakeholders etc.

My value proposition to YOU:Join us to create a BMI group on IASP level

Standard-Layoutfor a 2-day BMI Workshop

3 main purposes of the BMI workshop

• Introduction to BMI incl. tools such as the BM Canvas, plus analysis of the specific BM environment

• Enabling participants to craft innovative Business Models on their own (!) by creating prototypes on their real cases

• Qualifying participants to become BMI workshopfacilitators in their organisation

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day 1 1. Introduction to BMI and the core tool, the BM Canvas

2. Group work: Crafting 1st BM prototypes on real cases

3. BM environment – short intro

4. Group work: BM environment on the real cases

day 2 5. Introduction to BM patterns

6. BM Design: some techniques

7. Group work: Crafting 2nd BM prototypes on real cases

or: Value Proposition (VP) Canvas

8. Presenting the real case BM prototypes

9. Success factors for implementing BMI

Feedback, Take-aways

28© TPH Technologie Park Herzogenrath,CO:FORWARD

Thankyou

Thankyou

feedback welcome – friese@tph.de feedback welcome – friese@tph.de