View
294
Download
1
Embed Size (px)
DESCRIPTION
Business Model Innovation - the how-to for Science Park Managers plus: Standard layout of a 2-day BMI workshop
Citation preview
Business Model Innovation (BMI) – the How-to for STP Managers
30th IASP World Conference for Science and Technology ParksOct 16, 2013Recife, Brasil
Axel Friese Technology Park Herzogenrath/Aachen Germany
How I came to Business Model Innovation (BMI)
– my story –
and lessons learnt, i.e.the value proposition of BMI for STP managers, for YOU
How I came to Business Model Innovation (BMI)
– my story –
and lessons learnt, i.e.the value proposition of BMI for STP managers, for YOU
4y in the 80/90ies
M.B.A.management consultant
How I came to Business Model Innovation (BMI)– my story –How I came to Business Model Innovation (BMI)– my story –
90ies
VC manager tech startupsbusiness development
How I came to Business Model Innovation (BMI)– my story –How I came to Business Model Innovation (BMI)– my story –
tech entrepreneur
11y in the 90/00ies
How I came to Business Model Innovation (BMI)– my story –How I came to Business Model Innovation (BMI)– my story –
2008-10
lecturer/coach atUnternehmerTUM, Munich
How I came to Business Model Innovation (BMI)– my story –How I came to Business Model Innovation (BMI)– my story –
Paradigm shift in business strategyChanged my personal mindset and business thinking completelyParadigm shift in business strategyChanged my personal mindset and business thinking completely
How I came to Business Model Innovation (BMI)– my story –How I came to Business Model Innovation (BMI)– my story –
CEO of TPH
since 2010
How I came to Business Model Innovation (BMI)
– my story –
and lessons learnt, i.e.the value proposition of BMI for STP managers, for YOU
How I came to Business Model Innovation (BMI)
– my story –
and lessons learnt, i.e.the value proposition of BMI for STP managers, for YOU
the value proposition of BMI for STP managers, for YOUthe value proposition of BMI for STP managers, for YOU
What is BMI?
Why BMI is important?Lessons learnt.
How ? The How-to for STP Managers
What is BMI?
Why BMI is important?Lessons learnt.
How ? The How-to for STP Managers
it‘s an intoxicating movement
BMI is more than a concept
customer segments
key partners
cost structure
revenue streamskey
channels
customer relationships
key activities
key resources
value propositioncommon
language
common
language
the value proposition of BMI for STP managers, for YOUthe value proposition of BMI for STP managers, for YOU
What is BMI?
Why BMI is important? Lessons learnt.
How ? The How-to for STP Managers
What is BMI?
Why BMI is important? Lessons learnt.
How ? The How-to for STP Managers
the value proposition of BMI for STP managers, for YOUthe value proposition of BMI for STP managers, for YOU
What is BMI?
Why BMI is important? Lessons learnt.
How ? The How-to for STP Managers
What is BMI?
Why BMI is important? Lessons learnt.
How ? The How-to for STP Managers
17
Lessons learnt at TPH, Aachen, GermanyLessons learnt at TPH, Aachen, Germany
• Foundation in 1989• 70 hightech companies
..with 2500 employees• 23 ha total area• 25.000 qm leasing space
• Foundation in 1989• 70 hightech companies
..with 2500 employees• 23 ha total area• 25.000 qm leasing space
18
Lessons learnt at TPH, Aachen, GermanyLessons learnt at TPH, Aachen, Germany
• 60 % of the TPH firms are spin-offs of RWTH Aachen University
• TPH firms are leaders in all major tech industries, no real cluster
• Mix of large corp. and startups• > 20 years focus just on space and
infrastructure, no innovation
• 60 % of the TPH firms are spin-offs of RWTH Aachen University
• TPH firms are leaders in all major tech industries, no real cluster
• Mix of large corp. and startups• > 20 years focus just on space and
infrastructure, no innovation
19
BMI for TPH = Value Creation for UniversityBMI for TPH = Value Creation for University
RWTH Aachen University
• one of the leading technical universities in Europe
• 260 institutes in 9 faculties
• 39.000 students
• > 100 academic programmes
• > 5,000 international students from 120 countries
• funding of 630 Mio. Euro, Germanys #1 in 3rd party funds
RWTH Aachen University
• one of the leading technical universities in Europe
• 260 institutes in 9 faculties
• 39.000 students
• > 100 academic programmes
• > 5,000 international students from 120 countries
• funding of 630 Mio. Euro, Germanys #1 in 3rd party funds
VALUEPROPOSITIONS
KEYCHANNELS
CUSTOMERRELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMS
KEYACTIVITIES
KEYPARTNERS
KEYRESOURCES
CO:FORWARD® Business IncubationCO:FORWARD® Business IncubationBusiness Model Canvas
COST STRUCTURE
InvestorsVC-/BA-Networks
Pitches
the value proposition of BMI for STP managers, for YOUthe value proposition of BMI for STP managers, for YOU
What is BMI?
Why BMI is important? Lessons learnt.
How ? The How-to for STP Managers
What is BMI?
Why BMI is important? Lessons learnt.
How ? The How-to for STP Managers
2-day BMI Workshop at …2-day BMI Workshop at …
20 new facilitators
to BMI workshops
20 new facilitators
to BMI workshops
Practicingon
real cases
Practicingon
real cases
Take-aways for YOUTake-aways for YOU
Old business strategy concepts don’t work -> BM Innovation
We as STPs, let’s innovate like start-ups do.
Let’s become drivers of the BMI movement.
Old business strategy concepts don’t work -> BM Innovation
We as STPs, let’s innovate like start-ups do.
Let’s become drivers of the BMI movement.
Take-aways for YOUTake-aways for YOU
BM innovators are the winners,true for STPs, our incubatees, our stakeholders etc.
My value proposition to YOU:Join us to create a BMI group on IASP level
BM innovators are the winners,true for STPs, our incubatees, our stakeholders etc.
My value proposition to YOU:Join us to create a BMI group on IASP level
Standard-Layoutfor a 2-day BMI Workshop
3 main purposes of the BMI workshop
• Introduction to BMI incl. tools such as the BM Canvas, plus analysis of the specific BM environment
• Enabling participants to craft innovative Business Models on their own (!) by creating prototypes on their real cases
• Qualifying participants to become BMI workshopfacilitators in their organisation
27
day 1 1. Introduction to BMI and the core tool, the BM Canvas
2. Group work: Crafting 1st BM prototypes on real cases
3. BM environment – short intro
4. Group work: BM environment on the real cases
day 2 5. Introduction to BM patterns
6. BM Design: some techniques
7. Group work: Crafting 2nd BM prototypes on real cases
or: Value Proposition (VP) Canvas
8. Presenting the real case BM prototypes
9. Success factors for implementing BMI
Feedback, Take-aways
28© TPH Technologie Park Herzogenrath,CO:FORWARD
Thankyou
Thankyou
feedback welcome – [email protected] feedback welcome – [email protected]