View
14
Download
4
Category
Preview:
DESCRIPTION
Highlights from PR 2.0 and Personal Brand discussion at Humber College's post graduate certificate public relations programs. The source materials were these readings: http://www.changethis.com/46.03.CommunicatorManifesto http://www.fastcompany.com/magazine/10/brandyou.html http://en.wikipedia.org/wiki/Personal_branding Many of the images have links embedded to additional material that I introduced. Cheers, Michael
Citation preview
PR 2.0
Corporate Voice
Authentic Voice
the voice
Social Etiquette
Listen
Who will lead the change?
Influentials?
Personal Brand
Describe your career future?
15 words or less
Visibility - Findability
Altruism
Ego & Power
Does “Personal Brand” Suck?
Sources in order of appearance:
http://www.blackman.uk.com/site/wp-content/uploads/2009/05/changethis.jpg http://1.bp.blogspot.com/_tNj0ws0eRi8/SSQ4aQxhPtI/AAAAAAAAA-Q/PtfPDOA4OKg/s320/PR+Spam.bmphttp://www.unc.edu/~fergusje/281/cluetrain.jpeghttp://www.vailsummit.com/.../Brand%20Advocate%20Short_Travel%20TravelCom.pdfhttp://douglasharding.com/yahoo_site_admin/assets/images/Photo_1.187223947_sq_thumb_m.jpghttp://www.barradatijuca.com.br/wp-content/uploads/2009/08/harley-davidson-logo.jpghttp://hicars.org/wp-content/uploads/2009/07/Bmw_Logo.jpeghttp://www.clcsol.com.au/images/photo7sm.jpghttp://www.nicholsoncartoons.com.au/cartoons/new/2006-05-10%20Superannuation%20tax%20cut%20for%20Baby%20Boomers%20550.jpg
http://insighttrails.typepad.com/photos/uncategorized/2007/10/01/influentials_book_jacket_4.jpghttp://teknon.files.wordpress.com/2008/03/free-agent-nation.jpghttp://rsheeley.files.wordpress.com/2009/05/conformity.jpghttp://jeremyfain.files.wordpress.com/2008/10/positioning-battle-for-your-mind.jpghttp://www.hydrometeoindustry.org/catalogue/ProductSheets/Vaisala/RoadWeather/Vaisala_road-weather_visibility-warning_large.jpg
http://ripplesintheocean.files.wordpress.com/2009/05/altruism.jpghttp://ecx.images-amazon.com/images/I/41AMFR5YZKL._SL500_PIsitb-sticker-arrow-big,TopRight,35,-73_OU01_AA240_.jpg http://wheelhouseadvisors.files.wordpress.com/2009/03/risk_reward_sign.jpg
Recommended